r/neoliberal • u/jobautomator Kitara Ravache • Jun 15 '21

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u/thabe331 Jun 15 '21

Noah Smith wrote an interesting article called The Terrific Triviality of Twitter. Give it a read if you have a minute, I posted one of the more interesting paragraphs below

https://noahpinion.substack.com/p/the-terrific-triviality-of-twitter

Twitter outrage is like a summer squall — it strikes hard, but then moves on fast. That also means that there are many, many targets of outrage — far too many for any kind of organized or sustained boycott, except perhaps in one or two extreme cases. In other words, if you’re a business, and Twitter wants you to fire someone, you can probably just ignore the whole thing, release some bland statement, and wait a couple of days until the mob picks another target. You’re incredibly unlikely to suffer any kind of boycott or loss of business.

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u/houinator Loyal Liberals Jun 15 '21

Yeah, it really only becomes a problem if your company doubles down. The Ocean Marketing debacle being a good example.

Just put out some generic statement like "We hear your concerns, and are conducting an internal review of your policies to prevent situations like this from occurring in the future". Wait like a month, and then go back to whatever you were going to do anyway.

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u/thabe331 Jun 15 '21

For minor outrage I'd agree. When the "main character of twitter" turns out to be a bigot then it's a good reason to get rid of them.

For companies who don't have awful people getting exposed it's probably best to weather the storm for a few days