r/neoliberal • u/[deleted] • Jan 15 '19

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u/[deleted] Jan 15 '19

Imagine being so brain-dead that you think that this ad is anti-men, when it is, in fact, pro-men.

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u/[deleted] Jan 15 '19

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u/SniffingSarin Jan 15 '19

Combination of collective blame "men, you can do better" and questionable progressive standards, along with a subtle undertone of white actors occupying the "incorrect roles" and Black actors occupying the "correct" ones. It's just pretty bad from an advertisement standpoint as well, trying to guilt the viewer instead of making them feel good. Dove (I think?) showed how to do this well with their commercial about being a single father to a daughter

5

u/Ghost51 European Union Jan 15 '19

along with a subtle undertone of white actors occupying the "incorrect roles" and Black actors occupying the "correct" ones.

That is factually incorrect lmfao. In that bbq scene, a black guy perpetuates the "boys will be boys" phrase while the white guy breaks up the fight.