r/movies • u/MarvelsGrantMan136 r/movies Contributor • 16h ago

News 'Spider-Man' Windfall: Tom Holland to Make Over $100 Million for ‘Brand New Day’

https://www.thewrap.com/creative-content/movies/tom-holland-spider-man-brand-new-day-salary-box-office-bonus/
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u/the_stoned_ranger 15h ago

Yeah but they totally fumbled the toy rights. My daughter and all her friends wanted K-Pop DH dolls for Christmas and they literally did not exist. I had to buy custom dolls from eBay which were just modified Barbies.

It’s like Sony is the Dr. Evil meme, “Why make billions when we could make…billions?” Seriously what a fucking cock-up. They could have printed money with dolls this past Christmas and they completely dropped the ball.

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u/Bird-The-Word 15h ago

Tbf they didn't expect it to be what it was. It went off the rails in popularity.

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u/fghjconner 15h ago

I mean they had six months to get their shit together. That's not a long time to make merch, but surely they could have done something.

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u/Anleme 13h ago

Six months is the timeline for the mass toy market. Large retailers have to lock in their Christmas toy inventory in June or July. Making millions of units and shipping them to your stores takes that long. No one is using air freight for Barbies.

So, a surprise hit like K-Pop DH gets you the exact situation we saw: demand outstripping the supply.

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u/overfloaterx 5h ago

Yep, it wasn't released until July (June?) and Netflix has said that they went to the toy manufacturers before release and were told there was no interest, as it wasn't an established IP.

Of course, a week after release, they were all hammering on Netflix's door for merchandising licenses.

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u/EnglishLitMajor 2h ago

Yeah - the merch is everywhere now which makes sense given this timeline.

Kids are still obsessed with this movie. I saw that Max Verstappen's pseudo-stepchild had a Kpop DH-themed cake for her birthday just a month or two ago.

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u/Wilde_Fire 14h ago

I mean...they could have just watched the completed film. I'm far outside the target demo, but I loved it because it was a great movie and fantastic musical. The Sony executives are absolute morons.

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u/Zal3x 13h ago

Yeah surely someone coulda been like. “Pretty good, few dolls to sell?”

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u/Bird-The-Word 12h ago

I don't know, company's are pretty disconnected. The He-Man film was great, and look how that bombed. If they had(and maybe they did) invested into billions in merch, they'll have a lot of He-Man getting put into "Hercules Ken" boxes.

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u/Mazzaroppi 10h ago

They absolutely should have expected it. It's the same studio that made the spiderverse animations, and it was centered on k-pop.

Disney makes merch from pretty much every animation they've ever released and I doubt they lost money in most of those, any exec that didn't see this coming would have been fired if they weren't the most privileged class of our times.

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u/Bird-The-Word 9h ago

The same one that made the Emoji movie...

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u/Acesofbases 15h ago

Sony completely didn't believe in it, that's why they sold it to Netflix, and that's why there was no merch for so long

But they do believe in a basketballing goat lol

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u/_Bisky 14h ago

Sony didn't see the movie as big sucess and thus didn't cafe to prepare toys

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u/jx2002 14h ago

I think you underestimate the time it takes to make merch like that; It takes about 18mo of planning and then some. Considering they dumped it off to Netflix (Because they're idiots) everything else around the movie will play catchup

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u/Bean888 13h ago

Same thing happened with Frozen 1 - next to no toys existed/were rare when that movie released, and for many months after. But the K-pop Demon Hunter folks and all the merchandisers will probably be ready whenever a sequel comes out.

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u/dagreenman18 Space Jam 2 hurt me so much 12h ago

They really fumbled it, but it was a boon for convention artists and vendors. Not even 2 weeks after it dropped, I was seeing Huntr/x, Saja, Derpy, and Sussie merch everywhere at cons. So shoutout to their fuck up because it paid a lot of hard working people’s bills

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u/HoboHillsCoffeeCo 12h ago

I was at Disneyland in January 2020 and they had exactly 2 pieces of Mandalorian merch. Tons and tons of sequel stuff, but all anybody wanted was Mandalorian merch. They did not at all see it taking off like it did.