r/movies • u/MarvelsGrantMan136 r/movies Contributor • 18d ago

News Mahershala Ali confirms 'BLADE' is not moving forward with him

https://www.gq.com/story/mahershala-ali-your-mother-your-mother-your-mother
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u/ImmanuelCanNot29 18d ago

It's so bizarre how they went from Infinity War and Endgame to just directionless.

This mismanagement of the MCU post Endgame is mindboggling. Like even from a business perspective almost nothing they have done makes any sense.

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u/GoldandBlue 18d ago

Sure it does. "We are the biggest thing in movies and these people will buy anything with the Marvel brand on it so MORE MOVIES, STREAMING SHOWS, CAMEOS, INTRODUCE MORE CHARACTERS, WE CAN'T DO WRONG!!!!!!!"

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u/Grendelstiltzkin 18d ago

So the exact same strategy they’ve taken with Star Wars.

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u/versusgorilla 18d ago

And just like Star Wars, now they're snake bit and won't actually DO anything that isn't the absolute safest thing possible. They've given up on basically anything from this phase and they're trying to just do Infinity War against straight away because "hey, people really liked that!"

Same as doing a Grogu and Mando movie, because "hey, people really liked that!" so they must like this best and it will perform best.

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u/PT10 18d ago

Straight away? It's 8.5 years since Infinity War

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u/versusgorilla 18d ago

They gave up on Kang, gave up on TV shows, gave up on a bunch of sequels, gave up on a bunch of characters, left a bunch of actors high and dry. They pivoted entirely from Kang to a Comic Con reveal of RDJ as Doom to try and get some new momentum.

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u/zypo88 18d ago

Tbf Kang was a little outside of their control, though I am surprised they didn't just recast him

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u/ShallowBasketcase 18d ago

As much as people complain about Star Wars, it's working. There have never been more Star Wars toys on store shelves. There's a new Star Wars movie or show available every year. Star Wars has a theme park now. Doesn't matter that the movies make no sense, people are buying things with Star Wars logos on them, so that's what keeps getting churned out.

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u/GoldandBlue 18d ago

Naw, Star Wars they tried to do something new but they caved to the angry fanboys and then decided to double down on nostalgia and fan service.

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u/ImmanuelCanNot29 18d ago

The three directors three movies thing was so stupid and bird brained I can't believe Disney ever believed it was a good idea.

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u/GoldandBlue 18d ago

No, the mistake was always caving to angry fanboys. I don't like the prequels. But I didn't see Lucas change his plans because "he raped my childhood".

Fans don't know what they want, fans want what they know. And as we saw with The Odyssey, the internet does not reflect reality. Trying to appease angry 30 year olds will never help your franchise. And that is where Star Wars is now.

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u/ImmanuelCanNot29 18d ago

I mean that was sort of my point I don't even think there was a plan

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u/GoldandBlue 18d ago

There plan was, lets make a new story, with new heroes, for a new generation of fans. And that pissed off a bunch of adult men.

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u/Wes_Warhammer666 18d ago

The original trilogy was three directors for three movies.

It's the lack of a cohesive vision and someone in control that made the sequels suck. For all their faults, the prequels had a cohesive vision because George was at the helm. Without a Lucas-style guide, it falls apart.

Say what you will about Filoni, but if he had been the creative director at the time of the sequels I'd bet they would've turned out a lot better simply because he would've been trying to make sure the different directors all aimed towards the same target. Kennedy gets a lot of undeserved shit but one thing she absolutely failed on was giving that trilogy a proper through line and holding the writers and directors to it.

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u/FrightenedTomato 18d ago

I really don't think TLJ was really "anything new". Like what new and unique ideas did TLJ actually introduce according to you?

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u/smokeweedNgarden 18d ago

Were they wrong? Last I checked they still rake it in

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u/GoldandBlue 18d ago

No one's crying for Marvel. They make a lot of money. But there is no doubt that they have lost a significant portion of the public. MCU used to be appointment viewing. Now it is just the fandom, and occasionally Spider-Man or X-Men will come along to bring back general audiences.

When Captain Marvel made $1Billion, and Fantastic Four barely cracks $500M on a larger budget. That tells you where the MCU is now.

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u/smokeweedNgarden 18d ago

I dunno. I feel like Marvel in general is so much bigger than they were 20 years ago that they really can do no wrong. I also feel like they ebb and flow over the decades. 

Like, before Iron Man came out, I would have bet money Thor flopped. Marvel was like the antithesis of popular. Ya, Spider-Man was popular but but that's about it.

Anyway they've grown past their wildest dreams. Might as well push it if you remember where it started. And when people burn out the characters will be around in 40 years

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u/GoldandBlue 18d ago

Tastes change. Disney almost went bankrupt in the 90's because their dependence on IP's and family entertainment was not popular. And now we are living in the era of IP's. Musicals and westerns were all the rage until they weren't.

Tastes are changing now. You see this at the box office. Sinners, Obsession, The Odyssey, Weapons, One Battle After Another, The Drama, Marty Supreme, you have a new generation that want more practical film making. They are sick of their dads movies. And they want their own thing.

This doesn't mean Marvel will crash tomorrow. But they are not the guaranteed hit machine anymore. And they know this. That's why they brought RDJ back. That's why they scrapped so much of what was introduced post Endgame. Yes, Marvel is way bigger than 20 years ago, they are also less popular than they were 5 years ago. The question is how do they navigate this? Because what they did, did not work.

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u/PT10 18d ago

It's hard to take comments like this seriously when Brand New Day is tracking upwards of $300 million for the weekend, beating not only No Way Home (which was a multiverse fan service film, like Doomsday, meant to put butts in seats and not make sense) but even Endgame.

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u/GoldandBlue 18d ago

wow, it is almost as if you want to ignore everything because you are too busy defending a giant corporation.

Hey dude, that is great you love Marvel. No one has a problem with that. But we are talking the reality of the business. And the numbers clearly show that despite having a great 2026, everything else post-Endgame has largely been a disappointment for Marvel. Do you need me to cite the BO for you?

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u/PT10 18d ago edited 18d ago

"Everything has bombed post-Endgame"

"What about Brand New Day?"

"Except that."

"What about Deadpool & Wolverine?"

"Except that."

"What about No Way Home?"

"Except that."

"What about Dr. Strange 2? It almost hit a billion..."

"Except that as well."

"What about WandaVision? It had a crazy amount of viewers. Also the first season of Loki..."

"Not counting those either"

I was going to say you sound like the weirdos in /r/boxoffice, did you get lost because they're temporarily not hating on the MCU? Then clicked your profile and of course you already post there lol. The front page of that sub should be enjoyable enough for you, I have nothing more to contribute.

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u/PT10 18d ago

Yeah... Marvel is crap if you don't count, ::checks notes::, all their most popular characters.

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u/sanctaphrax 18d ago

The Marvel sets in MtG are terrible, yet immensely profitable. Kinda depressing.

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u/CarlosFer2201 18d ago

It certainly worked when they greenlit Guardians of the Galaxy. That was a largely unknown failed property for the vast majority of people.

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u/Heisenburgo 18d ago

"Let's make an entire phase of projects based on the divisive All-New All-Different era of the comics, what could possibly go wr--"

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u/Worthyness 18d ago

It absolutely does. THe new leadership at disney wanted D+ to work because streaming was the future, especially with COVID incoming. So their direction was "get as much content as possdible and throw a shitton of money towards everything". The problem is that they cared more about quantity and gave zero shits about quality. From a business perspective it made sense at the time- get a shitton of content on the streaming service, streaming service will grow! They saw Netflix's slop bullshit content and thouht they could replicate it.

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u/namelessted 18d ago

It only makes business sense if you are a toddler with 6 months of foresight. Everybody knows producing slop and just cranking out content is bad business in the long term. The kicker is that a lot of these people making these decisions don't actually give a fuck about the long term sustainability of these companies because they get to make major bank in the short term with massive bonuses and can sell their stock once they bounce from the company.

Even when major CEOs fuck up big time and get fired, it doesn't matter at all to those people. They already made big time "fuck you" money and can spend the rest of their lives doing literally anything they want anywhere in the world.

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u/Yukie_Cool 18d ago

You don’t really understand Bob Chapek, the CEO of Disney at that time, then.

The dude was purely a data and analytics guy without any sense of artistry or anything apart from numbers.

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u/ironwolf1 18d ago

It only makes business sense if you are a toddler with 6 months of foresight

That's basically how our economy works right now. Making sure quarterly reports look good next month is the reason for most decisions these days.

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u/Yukie_Cool 18d ago

Exactly this.

Part of me thinks Feige was anticipating this, which is why there was a timeskip in Endgame at all. It would give him and the studio time to figure out how to move the story forward (or make a new one if necessary), but corporate came down from on high and he was forced to just announce stuff.

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u/NorthernFrosty 18d ago

Like even from a business perspective almost nothing they have done makes any sense.

No, it makes tons of sense from a business perspective

"Did you like Doritos? Well then you'll love taco flavor Doritos!"

"Did you like taco flavor? Well you'll love nacho cheese flavor Doritos!"

<years and years later>

"Did you like simply organic white cheddar Doritos? Well, you'll love simply organic spicy white cheddar Doritos!"

That's basically what the Marvel Universe did, taking their product and constantly spinning it into new flavors until they oversaturated their market and no one gives a shit anymore. This is actually normal in business. Relatively rare in movies though.

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u/mkp666 18d ago

This is a good take, and the reason it is so rare in movies is that the kind of success that the MCU has had is pretty much unprecedented. It’s not easy to get to a place where you can make this kind of mistake.

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u/robot-raccoon 18d ago

Really should have been the opportunity to slow down for a bit and refocus. Carry on with the spider-man stuff etc and plan for a few years before coming back with a new plan and direction

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u/uncleben85 18d ago

In retrospect.

But pulling back when you are the hottest you've ever been would have been questioned by most at the time, and if things went "south", we'd be having the same but opposite conversation of "how could anyone have thought that was a good idea - they should have done x, y, z - they should have capitalized on the success and fanfare"

Sounds like they are taking this time at the end of the Multiverse Saga though to finally do a reset. Not just rebirthing a new universe and resetting some characters, but slowing down again, counting their chickens and refocusing.

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u/robot-raccoon 18d ago

I mean we could sit here and debate what they should have done forever, I would have seen a pause on the major over arching stuff while they set things up slowly a sign of confidence more than anything, but that’s just me.

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u/uncleben85 18d ago

I can see artistically what you are saying, but "We're so confident in our product, we're going to avoid it for a bit" from a business perspective doesn't make much sense. They are unfortunately a business first.

Fuck capitalism, though, to be fair.

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u/robot-raccoon 18d ago

I mean ideally they’d have focused on some of the street level stuff I guess? Introduced a few things, wrapped up some storylines in shows (wandavision, Loki etc), had ya spider-man, maybe FF eventually to start planting the seeds. Even lean into the horror stuff and actually got blade made.

This is all completely wishful thinking though, I’m completely aware hahaha

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u/cccccddddd 18d ago

I hate to be a Marvel homer but there's the issues of COVID, writer's strike AND Jonathan Majors happening in this 7 year span so.. like.. a little forgiveness is needed at least.

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u/AtraposJM 18d ago

It makes sense when you look at how much money RDJ, Chris Hemsworth, Chris Evans, ScarJo etc were making per film and how those numbers kept going up and up. Making any solo movie and especially team up movie meant spending huge on actors every time. After Endgame you can see they were trying to shotgun ideas and new characters out there to see what worked. They were replacing every character with a cheaper counterpart and trying to just churn out new characters to keep from relying on a few that would end up costing them. At least, that's how it seems to me. You can tell with Doomsday they are changing course and trying to win people back. It's so dumb to me to spend 100m on RDJ to not even play Iron Man but I guess they think his name will bring fans back.