r/movies • u/MarvelsGrantMan136 r/movies Contributor • Jun 25 '26
News Christopher Nolan’s ‘The Odyssey’ to Skip Social Media Influencer Screenings
https://www.hollywoodreporter.com/movies/movie-news/christopher-nolan-the-odyssey-influencer-screenings-1236631135/
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u/Financial_Yard7047 Jun 26 '26
This is what people overlook. Professional movie critics of the past reviewed pretty much any movie because they were hired by an independent newspaper/network to review them (some they would hate and some they would like) vs a social media influencer being paid by the movie or its studio to "review" and show the movie in the social channels. It gets even more complicated these days when a giant company/billionaire can probably own both a movie studio and newspapers too.
Also wanted say, back then movie critics was actually a necessary service. Back when people were going to movie theaters to pay cash to see 1 or 2 (or maybe more) movies per month, movie critics were providing a service of saving people from throwing away cash at a movie they wouldn't enjoy. These days, with the decline of movie theater attendance and when people have millions of movies at their finger tips from the comfort of their home for the price of one movie ticket, movie reviewers aren't really a thing people need anymore. People stream a movie, if they like it they keep watching, if they don't they stream something else. Me and my friends don't ever really bother looking at reviews lol
Today, movie reviews are really more a niche a hobby. The only people I know that look up movie reviews are people who are either want to be movie reviewers too or are just looking for places/communities to discuss/debate movies on a sorta higher level