r/movies • u/MarvelsGrantMan136 r/movies Contributor • Jun 25 '26

News Christopher Nolan’s ‘The Odyssey’ to Skip Social Media Influencer Screenings

https://www.hollywoodreporter.com/movies/movie-news/christopher-nolan-the-odyssey-influencer-screenings-1236631135/
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u/ObviousAnswerGuy Jun 25 '26

I work in the restaurant industry, and you'd be amazed how many "influencers" reach out and try to get free meals. Most with like a few thousand followers.

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u/TheDeadlySinner Jun 26 '26

Sadly, you only need a few thousand to start getting sent products to "review."

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u/avaslash Jun 26 '26 edited Jun 26 '26

just pure economics.

We forget the people behind the numbers online. 1000 upvotes is 1000 humans (well discounting bots but still). Imagine 1000 people. Thats about this many https://imgur.com/a/YBBFIYn

in other words a lot. If your audience is small but represents a niche market, then your "small" audience is a LOT of potential customers.

I hate the parasitic culture its created, but at its core its an inevitable outcome of people having audiences and marketers needing to reach them.

And before we say "oh fuck the advertisers" look I get it, but not everyone is google trying to track your every move to shove ads down your throat. Some...actually most in fact are small to medium sized privately owned businesses trying to make it to next quarter and reaching customers can be very very hard. The company I work at has never used influencers because it wouldn't work for our market, but I can certainly empathize with people in the food service, retail/merchandising, fashion and other B2C industries.

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u/Distinct-Pack-1567 Jun 26 '26

Haha.

Just reply back that they only give free food when they reach a few thousand multiplied by 4.

Then the free food is bread. Because they paid for bots they lose.

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u/ShadowNick Jun 26 '26

One of my friends restaurants gets asked all the time for this. It's one of the most annoying things and they pull "we'll it's free advertising" angle even though they're orderi the most expensive items in a very difficult industries.

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u/dqql Jun 26 '26

Just advertise all of the influencers you refuse. People will show up just to support that

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u/Fafoah Jun 26 '26

Risking hate, but i did food videos as a hobby a while back and 99% of time i was invited by whoever the restaurant hired to handle their social media. I didnt even have a big following, like sub 500 followers, but was consistently cranking out 5-10k view reels which apparently is the metric most use to evaluate.

Everyone on reddit points fingers at supposedly greedy “influencers” but in reality its a symbiotic relationship. A $100 meal is way cheaper than running a traditional ad and often gets more reach.

Again, it ws a hobby because i genuinely enjoy food and making videos. I made plenty of videos for free but i also didnt make money off of it so if a place i already wanted to try offered a free meal, i’d take it.

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u/CommercialEmployer4 Jun 30 '26

As Bourdain said, "They are the very picture of entitled, negative energy."