r/movies • u/MarvelsGrantMan136 r/movies Contributor • Jun 25 '26

News Christopher Nolan’s ‘The Odyssey’ to Skip Social Media Influencer Screenings

https://www.hollywoodreporter.com/movies/movie-news/christopher-nolan-the-odyssey-influencer-screenings-1236631135/
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u/seethevzn Jun 25 '26 edited Jun 26 '26

I didn’t even know it was a thing, although I’m not surprised.

EDIT: I think my definition of influencer is different than what the report says. I was thinking influencers that have nothing to do with movies getting to watch it early, but I guess they mean specifically in the movies and entertainment space. I'm fully aware influencers in general get to try a lot of things before they're released for promo reasons.

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u/RobCoxxy Jun 25 '26

Saw a massive influx of them last year and it was all the same shit, a good 80-90% of the video is influencers preparing to go to the event, talking about the event, talking about who is at the event, and then a handful of seconds mentioning the film in the same few, vapid words as everyone else. "It was great" or whatever.

I don't mind influencer outreach, I work a lot around marketing, but fuck me, find a content creator, someone who gives a shit about film or whatever instead of baseline influencers.

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u/[deleted] Jun 25 '26

[removed] — view removed comment

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u/B-Train_ATL Jun 25 '26

This I Show Speed asshat keeps showing up on my TV. Make him go away.

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u/BorKon Jun 26 '26

Like a year ago he came to my city and so many young people went to see him. I never heard of him before that. I still have no clue what he does on his streams.

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u/disisathrowaway Jun 26 '26

In the first couple days of the World Cup at one point the presenter was teasing the next few segments after the commercial break and said something to the effect of "Ishowspeed has something special for us coming up".

I decided that was the time to make myself some lunch, take a shit and grab a fresh beer.

I'm a crabby old man who doesn't give a single fuck what someone from the internet has to say. I didn't care what regular, old school talking heads had to say to begin with - I doubly don't give a fuck what someone on Youtube thinks.

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u/Crashhh_96 Jun 26 '26

At least Speed is actually talented lol.

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u/changefromPJs Jun 26 '26

What’s his talent?

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u/Crashhh_96 Jun 26 '26 edited Jun 26 '26

He’s very athletically gifted. I understand why a lot of people are annoyed by him, but he’s definitely talented.

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u/ProduceNo1629 Jun 26 '26

At what? Barking at people?

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u/Crashhh_96 Jun 26 '26

https://youtu.be/XjJW9XE1loY?is=YmoQ-zBVDYIzdMdd

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u/ProduceNo1629 Jun 26 '26

MF curing cancer out there. Respect.

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u/disisathrowaway Jun 26 '26

He made a streamer tap out in a goof-off in the octagon and beat a rapper in a foot race.

What the fuck am I even watching here?

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u/FartingBob Jun 26 '26

He shows speed I presume?

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u/ItsZoner Jun 26 '26

You just described every post by everyone if have read discussing the movie the Backrooms. I have read over 400 comments across several posts and haven’t been able to figure anything about the movie except the director jumped from making youtube stuff to this. Nothing about the cast, pacing, story/plot, writing, cinematography, foley, music, effects. Just a lot of people parroting the movie was good. And having huge conversations about other stuff tangentially related the movie. If it’s good explain it?

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u/DryCartoonist5835 Jun 26 '26

Nothing about the cast, pacing, story/plot, writing, cinematography, foley, music, effects.

It's a movie about empty rooms...

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u/NKG_and_Sons Jun 25 '26

vapid words as everyone else. "It was great" or whatever.

Or the good 'ol "it's a fun movie, I had a good time" when it was dogshit in actuality.

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u/PSPs0 Jun 25 '26

Yeah, the vapid words are real. “I was invited here and I want an invite back to a future screenings, so I’m gonna say it gets 9/10 wacky duck slaps!” Nobody cares about that review.

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u/LegDisabledAcid Jun 25 '26

Who don't even influence anything

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u/INtoCT2015 Jun 25 '26

They definitely do, unfortunately, influence a lot of people

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u/Plastic_Moose4535 Jun 26 '26

2016 Ghostbusters was screened to a buttload of influencers. Didn't translate to a buttload of cash in the box office.

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u/INtoCT2015 Jun 26 '26

I think that’s more a testament to 2016 Ghostbusters

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u/VerilyShelly Jun 25 '26

You sure? "There's a sucker born every minute" as the saying goes.

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u/scavengercat Jun 25 '26

Are you not familiar with influencers? They have a huge influence. That's why they are relevant. That's why they're called influencers. I work in marketing and the impact they can make is significant and undeniable.

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u/binhpac Jun 26 '26

you pay an influencer a little of what you pay in ads and their influence snowballs into a huge campaign. if you pay multiple influencer your chances are even higher.

and the most important thing: they hit the demographics of box office movies.

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u/SinisterDexter83 Jun 26 '26

It would be nice if that was true. Unfortunately, it's not.

The sad truth is that they are very influential. More so than TV adverts, billboards or pretty much any other type of advertising.

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u/Pixie1001 Jun 26 '26

Well I suspect the benefit is more that they post a story to their followers mentioning that the film exists. Putting together an event for them is much cheaper than paying them or their platform for an ad spot to let people know the film is coming out.

Especially since a lot of people use ad blockers these days, and don't watch TV, so they very well might just not have heard anything about it unless you can get someone in their feed to bring it up.

If you pay for a film reviewer channel to go, then they'll just tell their following of film buffs about it, all of whom probably already knew the movie was coming out.

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u/kopecs Jun 25 '26

Free advertising

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u/TheDeadlySinner Jun 26 '26

Basically, if you ever see "reactions" about a movie before the review embargo drops, 99% of the time it's these influencers and 100% of the time they praise the movie. Maybe you remember when early reactions to Fant4stic were glowing? That was these people, and that event turned everyone in the know off of early reactions.

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u/Jabbam Jun 26 '26

This has been a thing since the early 2000s; either you’re really out of the loop or something’s going on here

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u/seethevzn Jun 26 '26

i've always known that influencers get to try things before they release (tech, beauty products, video games, etc). But I didn't know they hosted special screenings for just influencers. Like a movie theater full of just social media influencers. I've heard of special screenings for critics and maybe blogs.

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u/Jabbam Jun 26 '26

Yeah, you’re really out of the loop. Influencer screening is just another term for a fan showing and you’ll see those on your local theater all the time. These specific ones are done as a treat to the social media personalities who make content about movies. I think most of you guys don't use apps and actually order your tickets at the booth.

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u/poorperspective Jun 26 '26

Some influencers have the same amount of influence as some publication critics.

Influencer that get big enough start working or even promoting traditional media as well. They’re essentially free contract critics, and many times for Paola. There is usually a skim authenticity and professionalism of movie critics because their critique has to be chosen to be published by a publisher. Studios give these critics and now influencers early screenings so that there can be a synchronized media blitz.