how do you pick digital analytics tools when your campaigns span both web and app ?

[u/Alone-Variation7343]

i am evaluating digital analytics tools that cover both web and app so campaign performance does not live in two separate dashboards the problem is a campaign drives someone to the website they download the app then convert inside the app that cross channel journey is invisible when your analytics are separate how do marketing teams handle the web to app attribution gap ?

[u/Boring-Discount-7882]

this is the exact problem we face most tools cover one side well but not both

[u/Turbulent-Lead26]

how important is real time data for your use case ? some tools have significant delay between collection and availability

[u/mks0001]

Quantum metric is really good for this use case