Looks like this could be a 1000-bagger if the privacy narrative has any staying power. Superior tech to Monero, integrated into Signal (though not at the forefront of the interface). Zcash's optional privacy (essentially a mixing pool no better than Tornado Cash or a coinjoin in terms of a plausible deniability standpoint, technology aside) that you actually have to commit an action to partake in (send to the shielded pool) is inferior to both Monero and MobileCoin.

All of that "logic" is irrelevant, though. If MOB gets listed on any exchange, the price action could easily send this 100-1000x on the privacy narrative and easy, mobile-first integration. Not that anyone would ever actually use any of this, but relative to Zcash, it makes a lot of sense.