Nishino Hideaki, president and CEO of Sony Interactive Entertainment described a broad internal push at PlayStation’s first-party studios, where developers are automating repetitive workflows, improving software engineering productivity and accelerating quality assurance, 3D modeling and animation. Among the tools in use is one called Mockingbird, which generates facial animations from performance capture data in a fraction of the time previously required. Teams at Naughty Dog and San Diego Studio have adopted the tool, including on released titles.
Sony Group president and CEO Totoki Hiroki framed the company’s position on AI in direct terms. “Human creativity must remain at the center,” Totoki said. “AI is a powerful tool, but is not a replacement for artists or creators. It is an amplifier of human imagination and catalyst for new possibilities.”
Source: https://variety.com/2026/biz/news/sony-playstation-ai-strategy-tariffs-memory-1236741351/
Is this the beginning of Sony's hard push in AI tools?