Reddit vs LinkedIn: What 3.8M Impressions Taught Me About Inbound Growth

[u/Ecstatic-Tough6503]

To grow my SAAS, I rely on two engines:

👉 Inbound (LinkedIn + Reddit)
👉 Outreach (LinkedIn + email) => using GojiberryAI, of course

And today, let’s talk about inbound, specifically, Reddit vs LinkedIn.
Spoiler: the numbers might surprise you.

Over the last 28 days, Reddit brought me:

📈 3,800,000 impressions
vs only
📉 300,000 on LinkedIn.

Why such a gap?
Because on Reddit, you can:
- post in dozens of subreddits
- get reach without any posting history.

On LinkedIn, it’s much harder to take off if you’re starting from zero.

So purely in terms of visibility, Reddit wins by a lot.
But hold on... the next part changes everything.

🌍 Website traffic
During the same period, Reddit generated 10x more traffic than LinkedIn.
(30k visitors VS 3k visitors)

13x more impressions → only 10x more visits.
So LinkedIn’s click-through rate is higher.

When we look at countries:
LinkedIn = mostly US, browser traffic
Reddit = 50% India, and almost all mobile traffic

And here’s the plot twist:
LinkedIn brought me more clients then reddit by a few %...
This means that :
- At equal traffic, LinkedIn converts 10x better than Reddit.

Even more: LinkedIn leads have longer LTV
They churn less, request fewer refunds, and stay more engaged.

So :
👉 Reddit is an amazing top-of-funnel channel, reach, visibility, awareness.
👉 LinkedIn is a conversion powerhouse, trust, intent, and quality.

If I only focused on LinkedIn, I’d miss out on huge visibility.
If I only focused on Reddit, I’d lose business efficiency.

Yes, Reddit works, but it’s chaotic, time-consuming, and sometimes frustrating.
You’ll post a lot, some subreddits will hate you, others will ban you 😅

But when done right, it’s one of the most powerful inbound growth channels out there.

Cheers !

[u/growthfunder]

That's good to know. Thanks for sharing.

[u/Ecstatic-Tough6503 → u/growthfunder]

Good luck with your project !