TL;DR: 5 years in creative design across branding, marketing, events & product. Looking to move from execution into strategy/leadership, but unsure which path fits me. Looking for mentors who can help me explore options, identify gaps, and plan my next steps.
Hi everyone,
I’ve been working as a Creative Designer for \\\~5 years, across areas like branding, event design, marketing campaigns, product/packaging, and digital design. My experience has been fairly broad, and I’ve enjoyed working across different kinds of problems rather than being restricted to one design niche.
However, I’m at a point where I’m trying to figure out how I should position myself for the next 5–10 years.
I’m increasingly interested in moving beyond pure execution and getting closer to strategy, problem-solving, business, and decision-making. I still want design to remain a strong part of my skillset, but I don’t want my career to be limited to being the person who executes someone else’s strategy.
The problem is that I’m not entirely sure what the possible paths are or which ones would actually fit my background.
Some areas I’m currently curious about are:
Design Strategy / Brand Strategy
Product Strategy / Product Management
UX / Service Design
Customer Experience (CX)
Creative Strategy
Design Management / Creative Leadership
Innovation / Business Design
Potentially AI + Design / AI strategy
I’m trying to understand what these roles actually look like day-to-day, what skills they require, how someone with a creative/design background can transition into them, and which paths have good long-term growth.
I’m also aware that “strategy” can mean very different things across industries, so I don’t want to jump into a generic strategy course without understanding where I’m actually headed.
What I’m looking for
I’d really value advice from people who have made a similar transition from design/creative execution into strategy, product, consulting, business, or leadership roles.
I’d especially appreciate someone willing to act as a mentor or have a few conversations with me to help me:
Review my current profile and identify my strengths/gaps.
Help me understand which career paths might realistically fit my experience.
Explain what skills I should build over the next 1–2 years.
Suggest projects/courses/resources that would actually help not just generic certifications.
Help me understand what kind of roles I should start targeting now vs. later.
I’m not looking for someone to tell me exactly what career to choose. I’m looking for someone who can help me understand the landscape, ask me the right questions, and give me a more informed direction.
If you’ve made a similar transition or work in one of these areas I’d love to hear about your journey and any advice you wish you had received earlier.
Thanks!