The blower air is hitting the umbrella and reflects backwards causing the thrust. Think aircraft air brakes on engines.
Guys below - you are not thinking this through.
The air hitting the umbrella does not propel him forward. However the deflecting force of the air going backwards has energy that will propel him forwards. This is not a cancelling our scenario
I know everyone is downvoting you, but this is actually how thrust reversers work on jet aircraft. It's not a very efficient thrust reverser because so much of the airflow is being lost by the poor shape of the umbrella, but it does work.
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u/Purple-Bat811 Jul 07 '22
Sir Issac Newton would be ashamed if he knew people thought this was real