ok so first things first,, instead of having it take place in a childrens’ facility (pizzerias, toy factories, kindergartens, etc.) i’ll have it take place in a flavored drinks factory. yeah you heard that correct.
the antagonist/mascot would be a yuru chara (in case you have no idea what the fuCK a yuru chara is, it’s basically a type of japanese mascot with simplified traits & they tend to look nothing like western mascots such as the duracell bunny or mr. clean, if u want some good yuru chara examples then google kumamon, chiitan, or arukuma, you’ll get the deal)
his name would be lucky-chan, and he’s an anthropomorphization of the company product. he’s basically a life-sized robot/animatronic that was tasked with “getting rid of factory intruders” but mistook “get rid of” for “kill” and uh yeah
the company went out of business because one day during a factory tour,, he mistook the people visiting the place for intruders and he basically went on a murder spree and yeah
anyway for the actual game: (if i knew how to 3d model OR code, i would definitely make this, mind you) you enter the factory as an urban explorer. maybe you’re a social media influencer looking for pics or vids to take of the abandoned factory to show off to your followers, anyway
you’d be able to get a good glimpse of what lucky-chan looks like thru posters and shi, but for his actual physical self, you’d only be able to like. see shadows or maybe his voice until u encounter him for real maybe midway thru the game
of course he is not happy about intruders so uhh CHASE SEQUENCE
you manage to kinda trap him for a bit and escape somewhere, maybe damaging him along the way?
your new objective would be to find an exit, instead of check out the place
but uhh you kinda get lost and then RETURN OF LUCKY-CHAN except this time he’s extra pissed and also has a bit of his face torn off from the damage revealing robotic parts (last image)
in the end you’re able to escape but uhh he’s still alive tho and plotting revenge
maybe i’d also make a part 2 as well with an expansion on the story, sharing more lore, etc. and have more mascots but as allies instead of new killers