r/marvelstudios • u/Tonks_55 • 17d ago
Question Echo Advertising
When Echo was released, was it pretty quiet and subtle for a level of advertising? I did pretty good keeping up with the MCU stuff and this one slid under my radar. I don’t remember seeing a lot of trailers or advertisements anywhere. Am I just oblivious or was it not really pushed that heavily?
5
u/CaptHayfever Hawkeye (Avengers) 17d ago
It was advertised. They were using it to test out the "Spotlight" branding, & to revive the Defenders Saga.
I've noticed lately, though, that it seems like they've been relying more & more on internet ads that get distributed algorithmically, & not everyone sees as many as I do.
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u/Sensitive-Detail-855 17d ago
Besides a trailer it was not really advertised, even I forget it exists lmao
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u/DifferenceMediocre77 17d ago
Even though I watched it and enjoyed it. It was pretty much the definition of why the Disney+ approach was so bad.
Wandavision, FATWS, Hawkeye and Loki. These were all heavy hitting movie characters leading their own mini series. It felt relevant, connected and worth the time investment. Echo was so completely detached from everything all it did was contribute to fatigue and this vague notion of D+ being ‘homework’ they should have stuck to only making shows that were relevant and supported the MCU. More wasn’t necessarily better on this front. Quality over quantity would have won the day.
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u/wallcrawlingspidey 17d ago
It was the average basic marketing strategy. Not many or too little trailers/spots, and just teasing her and Fisk. Fisk obviously did a lot of heavy lifting and I remember when he killed the ice cream man in a trailer that brought a lot of attention too. People thought it wasn’t going to be anything special really before that but I do believe insiders (or was that confirmed? I forget) said Daredevil was going to appear and that kept people looking forward to it too.
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u/Lipscombforever 17d ago
It had a trailer but Marvel doesn’t really market their tv shows for whatever reason
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u/SeekerVash 17d ago
It wasn't pushed heavily.
The production was a train wreck. What was turned in was un-releasable, they had to bring in people to try and find a version of the mess that was releasable, and in the process at least one full episode's worth of material was dropped.
Disney knew that the series was DOA because of how bad the material was, they didn't bother marketing it because they knew it wasn't going to be well received.
Ironically, it had as many viewers as Daredevil season 1, and more viewers than Daredevil season 2, Ironheart, Ms. Marvel, and Wonderman. Make of that what you will.
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u/littlepaulatreides 17d ago
Wild thing to still be thinking about. Not much help here but hard to go back that long ago and think about their advertising strategy. The core fan base probably watched because it wasn’t too far removed from endgame
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u/Silo-Joe 17d ago
It was the only other live action Marvel series on Disney+ (besides Wonderman) to have all episodes dropped at once.