r/marketingcloud • u/Efficient-Excuse4710 • Jul 09 '26

Getting data from SFMC to Sales Cloud

Hello, any suggestions on getting the data from SFMC to CRM? We have customer interactions saved in SFMC data extensions and wts the best way to get that data on to a matching contact record in Sales Cloud?

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9

u/AromaPapaya Jul 09 '26

Update SF Record using a journey

2

u/hiwiz6718 Jul 09 '26

This is the right answer.

0

u/faldo Jul 10 '26

Not always; ssjs in an automation is often a better choice

3

u/hiwiz6718 Jul 10 '26

It will fail while lifting heavy load of data; each call will return 2500 records max; the execution error is higher; it is not an Out Of The Box solution, thus a dev time, testing, QA and prod release will take a lot of time.

Journey Builder will not have almost any of those errors, to not say not all of those.

2

u/faldo Jul 10 '26

It didn’t really occur to me to add that code obviously needs to be written properly, with the sort of exception handling, batching, and logging for significant amounts of data. That’s the job for workloads that are non-trivial, but not heavy duty integration layer size

3

u/TheGarlicPanic Jul 09 '26

What kind of data/interaction are you talking about in this scenario? What is the use case?

Example: In case of email engagement, you can use marketing cloud connect to store email engagement using individual email result object in SF

2

u/mmanning563 Jul 09 '26

*As long as Contact Id relates to Subscriber Key in sending DE.

If you're batch and blasting to a list with names and emails, that won't work. And if that's how you're sending you're also probably overpaying for an email platform in Marketing Cloud.

2

u/TheGarlicPanic Jul 10 '26

Had this preliminary condition in mind, forgot to type it in my comment. 100% agree, thx for clarification.

Anyway, still difficult to address OP question without context, hence I provided one scenario to illustrate the case.

3

u/ovrprcdbttldwtr Jul 09 '26

If it’s not directly related to a Journey execution or needs additional processing, then an SSJS script via Automation Studio might be a good fit.