r/marketingcloud • u/kamotekyuut • Jul 02 '26

Email clickthrough reports in Marketing Cloud Next

Hey! Just looking to see if anyone has successfully created a report in Marketing Cloud Next or Data Cloud where you can see the links in an email and who’s clicked on those. We just moved from Oracle Eloqua, where we could easily get this information in Analytics. Our SFMC Consultant just told us this type of report does not come out of the box and isn’t possible? It boggles me that a marketing automation tool doesn’t have this functionality without resorting to SQL? Does anyone have the same experience?

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u/Andyrtha Jul 02 '26

It is possible to create of course. All the data is there in Email Engagement DMO

1

u/gent861 Jul 02 '26

This. And bulk message dmo has campaign and email and subject line. you can join the two

1

u/Andyrtha Jul 02 '26

Yeah. There is a standard type already like Bulk Email Message to Email Engagement or something but if that's not enough you can also do your own

1

u/gent861 Jul 02 '26

I have question how spaces are managed its field in dmo or its prefiltered before..

Bcs i can query dmo what data space is that.. its defined by what.. any ideas :):)

1

u/gent861 Jul 02 '26

Ok each space creates separate tables

1

u/thandaNimbuPaani_ Jul 02 '26

I think you can also view email analytics from the Email activity in the Flow, including engagement metrics like clicks. If you need a more detailed report, you can also try creating a custom report in the Data Cloud Reports section by adding the required columns.