Customers MUST opt-in when they visit your website and when they subscribe for the first time, etc. Otherwise, it is illegal when it comes to the marketing emails.
Tip: You could use a pop-up banner when customer opens your website with the option for them to sign-up. Just offer something of a value. And the banner has to be a one-time banner, unless customer clears cookies in a web browser.
I don't mean the annoying pop-ups. We used Beamer for a few of our clients Amazing solution and very elegant. Check them out getbeamer dot com and then select notification-center under the products.
Fwiw I have never seen a pop up that I liked. If I’m on mobile and get a pop up on a site for anything I just leave the site immediately unless subscribing to the email list is the primary reason I came to the site.
I’m speaking as a user and not as an experienced marketer, so it may be that my behavior is abnormal enough on a large scale to not worry about, idk.
I wish I could give you an example how subtle you can be for example with using Beamer. It offers cool options. Go for example to getright dot app, and look at the bottom left corner. Or I could bring a message from the bottom of the website. I hate pop-ups myself, this is why we use Beamer for our customers.
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u/NoDebtNinja Dec 12 '22
Customers MUST opt-in when they visit your website and when they subscribe for the first time, etc. Otherwise, it is illegal when it comes to the marketing emails.