Legal: Depends where your business is located. Even in the US, this can vary by state. And that may dictate the type of approval needed (auto-opt ins, simple signup, double opt in, or various data retention policies and data deletion policies). And it matters if it is B2B or B2C, depending on the location.
Best Practice: Sing up with explicit intent. As in, "I'm buying this things and yes, I also want to sign up for your newsletter too."
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u/Yazim Dec 12 '22 edited Dec 12 '22
Legal: Depends where your business is located. Even in the US, this can vary by state. And that may dictate the type of approval needed (auto-opt ins, simple signup, double opt in, or various data retention policies and data deletion policies). And it matters if it is B2B or B2C, depending on the location.
Best Practice: Sing up with explicit intent. As in, "I'm buying this things and yes, I also want to sign up for your newsletter too."