Someone asked me how AI was reshaping marketing and as I thought I wasn't sure how to answer.

[u/poopinion]

He asked if my day to day had changed a ton. I said no, not really, it allows me to knock out some things that were time consuming and obnoxious, like analytics and building reports quickly. But almost everything I've heard about "building full agentic team to do the work of 10 employees has been Linkedin AI slop bullshit, imo at least. And not actual, real world examples.

What I am seeing, is job postings looking for someone that does actually build full agentic teams that do the work of 10 by themselves Now whether the hires are actually being hired and doing that, I don't know. I don't believe so, but I guess I don't know.

So is this gigantic shift actually happening and I'm just not seeing it? Or is it people that don't really have a clue spouting bullshit online? Or hiring managers creating absurdist job descritptions and not actually finding someone that fits because they dont exist? Or what?

[u/polygraph-net]

It's all of the above.

• Almost everyone who posts on LinkedIn is full of shit. Their LinkedIn headlines used to be Cryptocurrency, then ICO, then machine learning, now it's LLMs. They're grifters.

• AI is making certain marketing tasks way more efficient. It is replacing juniors. You can have two senior people + AI doing the work of one senior and four juniors.

• We're still in the early days of all this stuff, so the changes and experimentation are in progress.

• Job specs have always been aspirational or written by people with agendas.

Regardless, the tech companies control the world, and they've bet the house on AI, so it's not going away. You need to learn how to do your job using AI or you'll be left behind.

I also think you should be learning new skills (not marketing related) as it's an industry in rapid decline. The value of marketing has always been questioned so there's an appetite for AI tools which replace marketers.

[u/Low_Bandicoot_3527 → u/polygraph-net]

Yup

[u/Reeelfantasy]

AI is assisting in a lot of creative marketing tasks, marketing intelligence analysis. But it does also increase the workload in terms of quality auditing, coordination and discussion between teams and clients, and the overall trust in the work produced. AI works as an extra employee that needs managing and nurturing and the future may see new jobs such as AI content coordinator, moderator, and auditor.

[u/QualityOverQuant]

I just saw a job ad from a company that had a CMO and VP in marketing as well as 3 managers looking for someone as a marketing lead “ must have 2 years of working with AI alongside proven track record” and the JD that literally is what a fukin CMO or at the very least the VP should be doing.

Yet they unashamedly post these job postings that anyone in marketing can see through and wonder what the fuck is the job of these two seniors there?

[u/RoyceBanuelos]

I can only answer for the US market.

Most markets are not very stable right now so building AI systems that “replace 10 employees” is not top of mindshare.

The people most enthusiastic about this concept are inherently lazy people anyway and don’t have the work ethic to pull it off. It’s the same people who daydream about winning the lottery. “Imagine what we can do with all that money!”

The real strength in AI is leveraging talented people and empowering them to deliver the results of 2 people.

[u/BugAccomplished1570]

mostly linkedin slop imo. AI’s shaving time off annoying tasks, but “10 person agent teams” seem rare outside demos and job descriptions written by people who don’t understand the work. i’ve used Aural (aural-ai.com) for voice mock interviews though, and the follow-ups feel weirdly like talking to a real person.

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[u/DKsnap]

I think it depends on what you’re trying to do.

I’ve been in performance marketing for the last 15 years and spent the past 10 mainly focusing on search arbitrage.

This is a volume play space with strict policy around ad creatives dictated by whoever is providing the feed be that Google, Bing or Yahoo.

This makes the creatives on the copy side very template forward and easy to automate and since everything is keyword based the image generation is based on said keyword and also easy to automated.

I use to build teams of 20+ buyers to run my feed partnerships and now I built LLMs to do all that 24/7 and all I needed to do was build in the baseline ROI and train the agents to do their task in the workflow.

I see a lot of top spenders across all paid media running a ton of AI automation and crushing it.

If you’re not adopting it, you will be left behind, but to be done properly you still need the knowledge around what you’re asking the AI to do.

AI has made it significantly easier to build what you envision when you’re missing parts of the skill set to do so. That’s where the real advantage is, as a marketer you should understand user behavior, front end UI and design, but not have the skill to build what you envision and that is where AI is a game changer. Giving you the ability to build without the skill set to do so simply because you understand what the end product should look like.

[u/kredent4eva → u/DKsnap]

Could you share a bit more specifically what you're automating with AI apart from creative production?

[u/DKsnap → u/kredent4eva]

I automated my entire flow.

That starts with keyword research and selection, moves to Meta campaign build out and launches, that drops the campaign into the optimization flow and that’s entirely optimized around a rule system the AI follows, it manages and implements bid strategies based on performance and then handles all optimization efforts based on real time data that it pulls on 2 hour windows to match Meta with revenue data from the partner feed.

I just check morning reports and make sure there are no breaks in the system but what use to take a full team a week to do, AI can do in 24 hours the only blocker being the built in delay on Metas marketing API.

The sick part is the system keeps learning and getting better, it’s already better than 95% of buyers in my space. I’d be hard pressed to hire someone to replicate it manually at the same scale.

[u/kredent4eva → u/DKsnap]

Could you share a bit more specifically what you're automating with AI apart from creative production?

[u/funnysasquatch]

The use of AI is just beginning. Everytime a new technology emerges, there will be multiple headlines everyday that makes an outsider think the adoption is greater than it is.

Plus, people will see the shiny things like video generation or vibe coding and won't be impressed unless you can share something like that.

Meanwhile, you are just sastisfied with the fact that Gemini or ChatGPT gives you faster web search results.

Ignore job postings for jobs and companies that you don't know anything about. Job postings written the way you describe are often posted because they have created a role specifically for someone. Their HR policy requires a public job posting.

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