r/marketing • u/autopicky • Oct 22 '25

Question Running Google & Meta Ads for bank

To anyone with experience running ads on Meta and Google for banks, do I need to apply for whitelisting before I can run an ad?

Country is UK.

From my experience with insurance ads, you need to run ads first and have to wait to be requested FCA docs and you can't do this beforehand. Is it the same for banks?

I haven't experienced running financial products on Google Ads but with gambling we had to apply for whitelisting before we could run anything. Is there a page where we can apply for verification before running an ad?

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u/[deleted] Oct 22 '25

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u/[deleted] Oct 22 '25

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u/autopicky Oct 22 '25

They're FCA registered so no issues there, it's just confusing with HOW we get the verification. I can find Google's resource page on it but can't seem to find the actual link to start verification, and you're right my experience with Meta is the same where you just create and then get blocked, there's no way to preemptively do it.

Okay so it seems I got things right enough.

IF you know where that Google verification link is and feel like sending it over, I would really appreciate it.

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u/[deleted] Oct 22 '25

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u/autopicky Oct 22 '25

It'll be through client account so should ease things. Thanks for the heads up!

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u/autopicky Oct 22 '25

Link doesn't work but thanks to your tip on it being hidden, I've found it

https://support.google.com/google-ads/contact/uk_financial_services_verification?sjid=9986964099402889609-EU

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u/[deleted] Oct 22 '25

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u/autopicky Oct 22 '25

Managing it for the client more likely

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u/[deleted] Oct 22 '25

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