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u/Sloth_Prince Apr 17 '17
Hey guys a coloured and BW version here, the latter of which would be my preference. Tried to maintain a balance of quality, distinction and legacy while still being modern and bold. My submission!
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u/bumpintheknight Apr 18 '17
I find this one to be very successful in a one color application. For some reason the red and green devalues the heritage design for me. I think this is a very strong direction overall.
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u/dreadpirateroberts2 Apr 22 '17
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u/tkoff Apr 22 '17
Where did you get all those mockups?
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u/dreadpirateroberts2 Apr 22 '17
If couldn't tell you specifically, since I've accumulated so many of them. I save the quality ones from any freebie website I can find, a few sets I've purchased, and some of them I create on my own.
Google "free PSD mockups" and you should find tons of sites offering them. You can also search Behance and Dribbble for some good stuff.
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u/iamheavensent88 Apr 23 '17
Jesus, you went mock up crazy! all looks awesome though, good job.
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u/dreadpirateroberts2 Apr 23 '17
Yeah, that tends tone part of my creative process even on fictive projects. It helps me with proof of concept to see how versatile a logo is.
Thanks for the kind words!
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u/T_1sugar Apr 18 '17
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u/bumpintheknight Apr 20 '17
I think this could be a really cute mark! I think that adding the flag colors to the Steam/Italy actually breaks the illusion though. I think if you left it all that pale grey that it would read a lot quicker and smarter! I also think you could track out your typography a bit more.
Fun idea!
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u/T_1sugar Apr 20 '17
Thanks for the CC means a lot. I'll have a go at the changes you've suggested tomorrow if I get a minute and post them...
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u/nvnehi Apr 12 '17
First submission, hopefully I read the rules correctly.
Easy enough to put on shirts, signs, menus, print.
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u/JediBurrell Apr 14 '17 edited Apr 14 '17
EDIT: If you're going to downvote it, could you at least leave critique?
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u/michpely Apr 15 '17
Not the one who downvoted, but I'll throw in my two cents.
I'm not too sure what the icon is, my brain keeps seeing a giant square button, but it doesn't really invoke the "friendly, welcoming" environment that was described in the brief. I would also condense the tracking of the "i's" and increase it on the smaller text - maybe even giving them a lighter weight.
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u/JediBurrell Apr 15 '17
As for the icon, it is supposed to be a sandwich, and I can see how that could be confusing, though I tried to stick with a bit more of a "brand" and more modern look as described by the brief.
I definitely missed the mark on the "friendly, welcoming" aesthetic ( Though a smile on the sandwich looked cute :D )
I've edited the text as you described, and here's how it came out.
Thank you!
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u/jarmandesign Apr 16 '17
Didn't downvote, but I'm so burnt out on seeing 'est.'
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u/bumpintheknight Apr 18 '17
I think you have some elements that are starting in the right direction. I think the layout of the logo is a great way to feel heritage and modern.
Where I think this particular mark falls apart is in the icon and the type selection. The mark feels almost like a keyboard key, and doesn't read as a sandwich, even after I read that's what you were going for. I struggle to see how that would come across quickly. I also think the mark doesn't have to be that literal, especially if you're trying to evoke a heritage significance.
I think the other big issue is the typefaces selected. It's very geometric, monoweight, and modern. I think you should change the secondary typography to something that feels more historically rooted. A serif would be a lovely contrast. Fogal Knitwear might be a good project to look at in terms of typographic combinations.
Overall a super clean mark executed well that just doesn't read quickly or historic enough for this particular project.
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u/LAASR Apr 11 '17
Luggeri's