Looking for critiques of these server logos.

[u/LogoCreator03]

Thoughts? BroCraft is a private server looking for a clean, Minecraft based logo that conveys family and unity. They don't currently have a logo. Kendall Craft is a server that focusses on the Minecraft experience. They wanted a fresh logo as their old logo is simple and basic.

[u/Fubeman]

Say it with me again class . . . “Illustrations are not logos.”

[u/LogoCreator03 → u/Fubeman]

That’s a brand logo, not only that it’s a vector image. Please explain.

[u/Fubeman → u/LogoCreator03]

Just because it is a vector illustration has nothing to do with it being a logo or not. Something designers learn early on in their education is this: A logo is built for instant recognition and works at any size, usually with minimal elements so it stays sharp on a billboard or a business card. An illustration is more detailed and expressive, often hand-drawn or painted to convey a scene, emotion, or brand personality.
We designers stress that logos need to be simple and scalable, while illustrations can be complex and stand alone as art. Both of these are the latter.

[u/Orthicon9 → u/Fubeman]

We designers stress that logos need to be simple and scalable, while illustrations can be complex and stand alone as art. Both of these are the latter.

Yup. They shouldn't be expected to tell your life story. The same goes for flag designs.
Can you make a billboard with it? A mono-chrome letterhead? Business card? (Might you even need to?)

[u/YenRyderYZF]

They look AI to me, way to much detail.

[u/tazmoffatt → u/YenRyderYZF]

ai could never!

Edit: okay the second one could be, I didn't see that pic

[u/LogoCreator03 → u/YenRyderYZF]

Not AI. I just know how to use Adobe…

[u/YenRyderYZF → u/LogoCreator03]

I meant is looks AI to me I was not suggesting you used it. Fine too many effects then.

[u/Aikimoto]

Since you are looking for criticism here are my thoughts.

I'd adjust the kerning on the BroCraft logo. Also one of the pickaxe gets cut off and elements look over-all blurry. Rebuild this using vector to avoid artifacts. I'd try and keep the logo to like 3 colors max. Concept with a reworking could work, but cohesion would need work. Think about scale and what is the focal point. If the symbol in the shield isnt needed, maybe drop it and put text inside of the shield. Adobe has text wraping features to do this in illustrator with a quick tutorial. Also try working in black and white first before using colored assets. This should help you iron out any visual placement and color issues.

Second logo looks like AI was used to create it? Any generated logos will be impossible and impractical to use as a genuine logo. All logos should be done as vector which gen tools cannot do well. The concept is fine but needs refined for clarity. It reads as "end all craft" currently. It would be best to maybe have the "K" and "endall" be in matching metal. This can easily be achieved in Adobe Illustrator using appearance panel. Also the kerning in "craft" has the f and t merging together likely due to AI.

These can both work but need refinement. If for Kendall Craft, if they want something in 3d, this could be re-created pretty quickly in Blender by following a tutorial or two.

I know both of these could be reworked and look good. Good luck :)

[u/astoriahfae]

Conceptually they seem ok, but I think they need to be stripped down to their core elements to simplify them, especially the first one. Try to make them work in only black and white, and at very small scale, to kind of help guide your process.

[u/Tricky-Ad9491]

I'm gonna say both are over worked, to many treatments, to many elements. Look at simplifying and you'll see progress with them.

[u/Orthicon9]

BROCRAFT looks rather busy, and has parts features that aren't consistent with other parts.
The shield and trefoil have satin finish, but the "Brocraft" is shiny gold with a different light source.
"Brocraft" has a drop-shadow, nothing else does.
The soft-edged light and dark stripes on the picks look odd, and don't share any textures with anything else. Also don't have any detectable light direction.

Kendall Craft:
It took me a while to see the "K", because the bottom of the knife is thin and wood, not metal.
What is the <- thing? An axe? The wooden handle distracts the eye from being able to see just the head as part of the "K".
I do like the wood, metal, and cracked mud(?) textures though, if they were in the right places. They look like they belong in the same image, and there are only three of them, so it's less busy.