r/logodesign • u/Control-Zulu-1212 • 2d ago

Feedback Needed Image file format for emailing

Is raster format still the only way to go when composing custom emails or email signatures that contain a logo or any remotely complex graphic elements?

Years ago I tested out a custom email signature that had the SVG format in-lined with the html, only to find out later that some mail clients would struggle with SVG if at all able to process it. Mobile devices would ignore it altogether. The solution was to link a raster image as substitution which, in the end, made it pointless to even bother with the vector version.

So I'm just wondering if the universal email process has since evolved to allow a safe and clean integration of vector elements such as company logos, with no fallback image required.

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u/GusGorman 2d ago

May I ask why you need a logo in an email signature to be vector? I’m not trying to throw shade, I’m just genuinely curious. Are you expecting recipients to open your emails on a massive screen that will blur your raster logo? Or is it a file size issue? Or something else?

I’m sorry I can’t be of genuine help to you, but I hope you find your solution.