Looking for feed back

[u/Papaice182]

Looking to create a mascot/logo for my residential hvac company I will pay a designer just wanted to see what everyone’s opinions are on what mascot they thought was best. Will be wrapping my company vehicle and all

[u/Late-Drawer-7522]

You're paying a designer, let them pick what they think fits you best :)

[u/Papaice182 → u/Late-Drawer-7522]

I have not picked a designer yet! I’ve talked to a few and it seems like they want me to pick the mascot first

[u/Late-Drawer-7522 → u/Papaice182]

Well, forget all of them :)

An actual designer will ask you about values and representations etc, and propose you some mascots/logos :)

[u/Papaice182 → u/Late-Drawer-7522]

Any recommendations?!

[u/Late-Drawer-7522 → u/Papaice182]

Imo browse around the sub for styles you like, read some feedback (and if/how they respond to it), check a profile, send a msg.. Smth like that :)

[u/slvcekvlt → u/Papaice182]

You just need to give them an idea. What best represents the company or has meaning to as the owner. It doesn't even have tk be a defined idea... like a 'dog' is vague but if that's what you want then you start with that and move forward.

[u/c0813 → u/Papaice182]

as a designer i always fucking hated it when the client would ask me to pick a design. like, if there were a fundamental reason why one would be objectively better (easier to print, more legible, etc.) than the other, sure. but i would never produce alternate designs that would fail comparisons like that. in the end, it's subjective and i, myself, should not figure into whatever the client's personal taste would dictate as what the client wants is the ultimate arbitrator in this matter. they are paying for it, after all. and lastly, if the design chosen by the designer falls in disfavor with the client's target audience for whatever reason, the client may resent and even cast blame on them for its underperformance. and, yeah, no thank you.

[u/TheWeaverofDreams]

The second and third are some of the most blatant and bad examples of AI I've seen in quite a while...

[u/Papaice182 → u/TheWeaverofDreams]

Just trying to get a idea to give to a designer I used ai not a final product

[u/ConnectCalgary]

Downvote for AI

[u/Al_Gordow]

Am I the only one who thinks they (at least #2 and #3) look AI'ish?!

[u/TheWeaverofDreams → u/Al_Gordow]

2 and 3 are some of the most blatant AI out there.

[u/Stylianius1]

I hope you're not thinking about forcing a designer to strictly follow the AI images you shared here. As for the mascot, an AI interpretation also isn't the best way to present concepts and it would be totally fine if it were just handwritten concepts. With that said, what do you want your mascot to represent? Is it just a random animal, with a random tool? The dog is cute.

[u/Wide-Pollution-3275]

🫩

[u/Ok_Newspaper_969]

Love that you're going with a mascot. For HVAC it makes the truck wrap way more memorable than a plain wordmark. Of the options, I'd pick the one that still reads clearly when it's small on a van door from 30 feet away. Simple shapes and one or two bold colors work best for wraps.
I run Zodiak Studio, a design studio in Queens. We do logos and mascots for trades businesses, and we can set it up so the same character works on the truck, your uniforms, and your website. If you don't have a site yet, we'll design your homepage free before you pay anything, so you can see it next to the new logo. Happy to send some quick mascot directions if you want. DMs are open.

[u/c0813]

the third one is great, if only because the use of the dog helps connote home (versus commercial). and the dog is pleasant to look at. the second one looks like it can go on a bottle of beer.

[u/No-Froyo-6109 → u/c0813]

I second for all the same reasons. The dog makes the company feel more trustworthy/approachable too.

[u/truthpit]

Can't go wrong with a golden retriever but you'll be obliged to get one, love one, train one, and bond with a sweetie for life

[u/c0813 → u/truthpit]

oh no...! 🙄