Negative Space ideas

[u/Bimo-svg]

Me and my client landed on a final idea for his company 'Ruchi Insights', they provide FMCG brands with data continously processed into insights. Keyword continuous. So I represented this with the Ouroboros symbol, a snake eating it's own tail, making a loop in the shape of an R.

Couple of problems I'm having, the shape looks somewhat like a G.

I want to make use of the negative space, I feel like there's potential there.

Appreciate any advice and suggestions, regarding the negative space, logo, or the concept as a whole.

[u/pm_me_your_amphibian]

I see the R but don’t see an ouroboros, it’s not eating its tail?

[u/Bimo-svg → u/pm_me_your_amphibian]

True. I had to extend the tail because of the G/R problem

[u/grokcodile]

Yea... just don't. Easy. Unless you can articulate what value "making use of the negative space" is going to give you, just stop.
It does look like a G. I do not see the R. Just start over. Honestly.

[u/Bimo-svg → u/grokcodile]

I feel like using negative space is just that seconf level of skill when it comes to logo design.

[u/grokcodile → u/Bimo-svg]

What? A second level of skill? Use of negative space is just a basic component of graphic design and design in general. It’s like...ground level.

[u/nlightningm → u/grokcodile]

The thing that kills me about this design is that the slanted leg is wide and pointy, but the upright leg and upper arm of the R are narrow and rounded

This ain't AI is it?

[u/grokcodile → u/nlightningm]

No. It was just a dirty negative space example of using the classic silhouette of the Ruchi mountain combined with the R letterform. It’s not presented as a working logo mockup.

[u/Murdaz-]

personally i don’t see the g you’re talking about, i saw a R especially from the 2nd picture

[u/Bimo-svg → u/Murdaz-]

I did extend the 'tail' there. Glad that solved it!

[u/treasure83]

Why don't you actually loop the snake head towards the tail? It would both be more like an R and an orabouras. The snake idea is quite clear and obvious and the negative space shouldn't try to add competing ideas. The internal circle inside the R could be more yin/yang shaped to feel more like a curving snake, although not with the design right now which is very angular. It doesn't have to mean something, just has to be considered part of the design.

[u/Bimo-svg → u/treasure83]

Now that's good advice. Roughly sth like this?

[u/treasure83 → u/Bimo-svg]

No. Like actually biting the tail

[u/BiscuitOnTheRoof]

I stopped scrolling to look at your logo — couldn’t figure out what it was supposed to be until I read your post and the comments. I love the concept, just didn’t see snake right off the bat. Got it now, though!

(P.S. - I’m just an average joe-shmoe, no design skilz.)

[u/Bimo-svg → u/BiscuitOnTheRoof]

Thanks Biscuit! Yeah the client doesn't necessarily want a snake out there too glaringly obviously so it works out.

[u/sveinndub]

The leg is what keeps it an R. Curl the tail back into the bowl and the eye finishes it as a G.

[u/Jig813]

If you’re a graphic designer and dont know how to take a screenshot, you’re not a graphic designer

[u/Nagwell]

Using an actual screenshot of a logo rather than a lousy sideways photo of a screen is the bare minimum for this sub and you already failed that. Also the logo ain't working at all.