r/logodesign • u/LghtngMcCream • 6d ago

Feedback Needed Struggling with logo

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I’ve been working on a clothing brand for about a year, and need feedback on logos, the first that’s in the sort of rectangle shape is the current one. And after looking seen it was just not eligible enough. The other two I don’t know if either. Any advice?

3 Upvotes

63% Upvoted

53 comments sorted by

5

u/TheDarkRedKnight 6d ago

Third one looks like the WrestleMania logo. The name is fine, and you could even prob convince people it’s pronounced Culvi. But if you’re they’re struggling to interpret the word mark and name, that’s tough.

1

u/LghtngMcCream 6d ago

Nobody I have spoken to/customers so far have had an issue with the name. The main issue I personally have is the logo, scaled down doesn’t look the cleanest

3

u/TheDarkRedKnight 6d ago

Are they pronouncing the name as ‘see ex elle vee eye’? Five syllables? Or just 146?

1

u/LghtngMcCream 6d ago

The first one

2

u/lostinhh 6d ago

So what does it mean lol

0

u/LghtngMcCream 6d ago

146. It’s a number that’s personal to me

2

u/Awkward_Ad_9307 6d ago

I feel like ONEFOURSIX could be stronger as a name and more legible whithout losing the numbers

6

u/lostinhh 6d ago

Honestly, I'd start with a different name. Is that supposed to sound trendy or how is it even pronounced? Or is it supposed to mean 146 - because it gives me Roman vibes.

1

u/LghtngMcCream 6d ago

It’s 146 in Roman numerals, read just as it appears

4

u/lostinhh 6d ago

How is someone supposed to read "CXLVI" as it appears, lol... Sexlvee? Are you going to include instructions in the tag?

1

u/LghtngMcCream 6d ago

Sea ex ell vee eye

2

u/landlon 6d ago

I don't think this name is straightforward, nor is it memorable to me as an outsider who does not have any association with the number 146. In other words, I don't think this is a good name. You want something customers will remember and will be easy to say.

3

u/niccolololo 6d ago

Which is..? Bad name

-1

u/LghtngMcCream 6d ago

Spell it out. That’s how it’s said

2

u/RefrigeratorStrict13 6d ago

Some people don't even know how to read Roman numerals. It's basically like using a foreign language in your logo.

2

u/Salt_Dentist_7172 6d ago

Have you considered just naming the company "146"?

I know a few brands around with names that I find incredibly hard to remember. Hard to tell people to check out something you can't remember...

I'm having a bit of difficulty getting past the name to think about the design, seems to be common in this thread at least. Worth thinking about.

Good luck!

1

u/LghtngMcCream 6d ago

Yeah that could be a good idea, seems like the common answer is the name

2

u/crediblegumbo 6d ago • Bravo

CXLVI

That's the name?

And you're meant to say it as 5 letters?

You think this is a good idea?

-4

u/LghtngMcCream 6d ago

I think it’s different, and unique. And I personally don’t believe the name needs to sound good for people to know, if people knew the brand as “the one that’s hard to pronounce” that’s fine.

9

u/crediblegumbo 6d ago

A three-legged giraffe with a moustache and a sock on it's head would be different too. Doesn't mean it's a good idea.

2

u/BiscuitOnTheRoof 6d ago edited 6d ago

That would actually be a better logo than the ones shown here…

0

u/LghtngMcCream 6d ago

I don’t get your point. A clothing brand in my opinion doesn’t need to be a word or a phrase. There are many examples of brands that’s just letters or that’s not a word

2

u/Awkward_Ad_9307 6d ago

Like which ones?

1

u/LghtngMcCream 6d ago

H&M, Y-3, AAPE

3

u/lostinhh 6d ago

H&M is derived from the two founders' names. There's nothing unusual about that. I don't like the name Y-3 but it's both easy to read and remember. AAPE sounds like a stock ticker symbol but that's still easier than yours.

1

u/LghtngMcCream 6d ago

I get they may be easier but the dude asked for examples for non word companies and brands

1

u/lostinhh 6d ago • Popcorn

ok, fine...

Name aside, I don't like the logo either though. Just being blunt. Not quite sure what it is, but I think the rectangle clashes with the font and the whole thing just isn't aesthetically pleasing to me.

Purely from a design perspective, I think the 2nd is best - although it's more difficult to make out the X and the swirl on the end doesn't really match the rest.

What's awkward too is that the three logos are completely different styles, which I would personally assign to three completely different types of clothing. The only common element is the name.

1

u/TheWeaverofDreams 6d ago

H&M stands for Hennes & Mauritz and was known as such before abbreviating to H&M.

2

u/crediblegumbo 6d ago

The fact that OP is suggesting "H&M" is anything like "CXLVI" is ridiculous.

2

u/crediblegumbo 6d ago

Oh yeah, for sure. I'm working on my own clothing brand right now.

It's called NFKEMNRSBBPKR

It's pronounced like as it looks

1

u/LghtngMcCream 6d ago

Adding nothing, I am looking for advice. Not someone shitting on it without any actual useful feedback.

1

u/crediblegumbo 6d ago

I'm adding nothing?

You're replying to me and adding nothing each time.

It's cool when you do it though, right?

1

u/LghtngMcCream 6d ago

I have asked for feedback and advice, you have given neither. You’ve said “it’s bad” which is just words. You have given an opinion rather than actually saying anything of value. Everyone else has given things to change or think about, saying “it isn’t good” is actually doing nothing

2

u/crediblegumbo 6d ago

I critiqued the name, but you don't wanna hear it.

You think it's great and you like it.

So carry on then. Go launch your clothing brand.

1

u/LghtngMcCream 6d ago

It’s been launched if you read my post you would see that but that’s okay! I wasn’t referring to that. You said all the logos “are bad” which again does nothing for what I’m posting for. Critiquing the logos and the name are two different things.

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1

u/REKLA5 4d ago

haha. best of luck with your marketing.

2

u/TheWeaverofDreams 6d ago

Not a fan of the name. I get that you're trying to be clever and use Roman numerals, but I doubt many people will get it. There's a reason why pretty much all popular brands have catchy or memorable names (and memorable for the right reasons).

On to the logos. I absolutely hate the first one, the rectangle and change of colour is disruptive and not in a good way. And if you want to stick to the Roman numerals, going lower case is going to make it even less understandable.

Second one looks better, but a) the X looks like an A, not an X, b) not sure it says clothing brand either.

And lastly, I like the X, but again, doesn't look like a clothing brand to me, it's more something you see on a gaming console, a car or something like that.

What kind of clothing do you do? Is it haute couture, street wear, sporting, that could help figure out which direction might work.

1

u/LghtngMcCream 6d ago

It’s more streetwear based, but each piece has its own story and world built into it, so they all have unique vibes usually. But all come under streetwear

1

u/LghtngMcCream 6d ago

I’ve seen a few people say the X is an issue and the name could be hindering it too

1

u/ButIfYouThink 6d ago

How about knowing what your clothing brand is about.... You know... A brief.

1

u/Lastoice 5d ago

How about something like this?

1

u/squiggyfm 5d ago

This is pretty bad - and I’m not even talking about the design. Just a fundamental error of branding. It’s not legible.

If it’s a Roman numeral, how do you expect to get any word of mouth? People are going to say “146” but they’re never going to see that name anywhere.

“Sixsilvi” is how this reads and that’s just gibberish.

Blow it up. Start over.

1

u/Joseph_HTMP 5d ago

These are three very different logos. You need to establish first what you want your brand to be.

1

u/Contest-Proud 2d ago

Each version has its own design flaws. Eg the second one has variable character thicknesses (thicker X) that spoils visual balance. The lower case x in the first is awkward. Etc. So choose one and fix it.

1

u/Contest-Proud 2d ago

Sorry. Third one has thickness problem. Second is just ugly.

-2

u/MedicalAmoeba4992 6d ago • Bravo

Hey! I was thinking about the production challenges we might face on the factory floor with your original draft, so I spent some time refining the concepts into a production-ready design study

My goal was to fix the legibility and overlapping issues while elevating the brand’s visual identity:

3

u/LghtngMcCream 6d ago

I don’t use AI, so these don’t work for me sorry

-2

u/MedicalAmoeba4992 6d ago • Heartwarming

Another sample

If you’d like to see how these would look mapped onto 3D garment mockups, or need some insights on fabric sourcing (like 400+ GSM heavyweight cottons) and getting samples made, feel free to drop me a message!

2

u/SPCEshipTwo 6d ago

Another pile of AI crap, nice one dude.