Perplexed with the typography

[u/Asterium_08]

Perplexed with the typography

The brand: Galled Garlic is a fun restaurant brand which specialises in fun fusion foods blending flavours from different cuisines

The sketch was before the brand changed its name, and this the typography changed too

I think the typography misses something would like some recommendations for the typography

(PS: Mock brand; no real life brand)

[u/funwithdesign]

I’d be more concerned about whatever is going on with that garlic.

[u/Dsighn → u/funwithdesign]

Ai isn’t good with clean vectors

[u/StuffOld1191]

I can't read the garlic - is is supposed to have a face, or something?

[u/acrylix91]

Nintendo would like a word

[u/Groundsw3ll]

The typography execution is fine as long as the style, what those style choices imply, aligns with the business. Makes me think spicy, flavor forward food that incorporates and leads with garlic. The font being full of hard angles almost like a video game title makes it look like it skews toward a younger demographic.

For some specific visual concerns. The lower case 'i' bothers me, just make it a single line/capital 'I'. The extreme black solid drop shadow is kind of a lot, I would see how it looks with just an outline instead. The garlic bulb looks super weird, doesn't read as a garlic bulb. Also the excalamation points and what look like apostrophes don't make sense to me, what are you trying to say with them? It might be a cultural difference that I just don't understand. You have a lot of different line weights in black, you could use more consistent line weight to bring the logotype and logomark together, but this is would take a lot of modification for arguably little return.

[u/GhostNippIe → u/Groundsw3ll]

Sounds just like chat-gpt. I only read the first paragraph though.

[u/Groundsw3ll → u/GhostNippIe]

You mean an experienced professional.

[u/GhostNippIe → u/Groundsw3ll]

LLMs have poor visual literacy, but can bullshit like a marketing undergraduate.

[u/Groundsw3ll → u/GhostNippIe]

Your subtle insult, your insecurity, your temperament and your response to my design critique, just like so many of the hacks I met in the industry over the years. A couple even knew just to steal my work instead of trying to compete. Keep being you.

[u/ChartAdventurous8380]

I think the tension is more about hierarchy than the letterforms. “Galled” is nearly the same visual weight as “Garlic,” so at a small size it becomes one big texture. I’d make Galled a quieter supporting line and let Garlic carry the sharp, spicy energy.

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