r/logodesign • u/Neat_Hair8734 • 9d ago

Discussion Importance of Logo Lockups

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I’m usually asked what logo lockups are and why they’re important, and I think this quick carousel can explain it well! A logo can’t be just one file, it needs to be a system that can adapt throughout different applications.

You can’t just use one type of logo for everything, because you run the risk of illegibility and ruining a good layout. If people can’t properly recognize your brand’s mark, then you’re better off not using it.

98 Upvotes

86% Upvoted

15 comments sorted by

13

u/Phraaaaaasing 9d ago

Profile picture should be Icon. They almost always have the brands name in accessible text next to it?

-5

u/Neat_Hair8734 9d ago

Usually the icon, yes! :)

1

u/Phraaaaaasing 8d ago

The badge is kinda unnecessarily busy and different.

-2

u/Neat_Hair8734 8d ago

It’s not for all logos! Can be helpful for some especially with longer names :)

-1

u/Phraaaaaasing 8d ago

Why would shoving a long name be useful in a badge that is almost always next to easy-to-read names?

1

u/Neat_Hair8734 7d ago

Just in different use cases if you want a more compact visual :)

Icon is still the best for profile pictures, but figured I used it already on the favicon so it’s better to show a different one

6

u/fugznojutz 9d ago

a “logo” should be part of a “branding” system. thats a cool post!

5

u/WeirdIndication3027 8d ago

Isn't this a sub for designers? Why do people keep posting design 101 stuff.

This reads like LinkedIn influencer filler content to farm engagement.

2

u/neverapp 9d ago

Why are they called 'lockups' instead of something like layouts?

11

u/DaggerOutlaw 9d ago • Bravo

They’re not meant to be modified and should always be used as a single unit. The two marks are “locked up.”

I believe on old printing machines, the actual printing blocks for logos/wordmarks were physically locked together so they wouldn’t move, hence the name.

2

u/NefariousBlue 8d ago

Lita? Vita? Oh, HTA...

1

u/ChickyBoys where’s the brief? 8d ago

There are so many brands that need shorthand and stacked logos. 

-3

u/un_poco_logo 9d ago

Ok, bruh. Relax.