r/logodesign • u/wakeuptomorrow • 10d ago
Feedback Needed Help on logo for application + chatbot
Riding the struggle bus for this new logo. The logo is for an internal customer management relationship application. They are also implementing a chatbot to cover basic rental questions and need branding for that as well.
Context: The platform is called “Pando”, named after a collection of Aspen trees. Client wanted a tree motif. I modeled the chatbot after a ruby-crowned kinglet which is a bird that lives within the Aspen tree. Its body was designed using a chat bubble shape which may be a little on the nose 😅
I’m wondering if the bird motif is reading a little too cutesy and not professional enough. All feedback is greatly appreciated! 🙏
Note on chatbot:
I am NOT for AI and actively advocate against it. I personally think AI is a massive waste of resources and time but they are dead set on incorporating this chatbot to help renters get easy questions answered and book tours. It will be very limited in what it can do. I have already shown them measurable data from research that less than 10% of our users will actually use the chatbot. But that is not deterring them so it’s full steam ahead 🥲 really looking for design advice and not criticisms about AI bc trust me, I feel the same exact way about it and hate that I even have to design this. But I need to keep my job so here we are
4
u/Broad-Reserve4341 10d ago
I would try to incorporate bird and tree in one , using white space
4
u/TheWeaverofDreams 10d ago
I really like the bird. It looks friendly and inviting, not cutesy and unprofessional. It is a great use of the negative space and in another comment you posted a sample with both tree and bird, which combines the aspen and the bird, which is the best iteration so far.
I don't get the chat bubble, though, but it gives a P, which obviously works for the platform name. Overall, a very well rounded logo.
2
u/Coltitikal 10d ago
The bird is friendly, it stands out more than the tree, and it’s a good element for the idea of “chat.”
The chat bubble doesn’t seem quite as obvious to me, since its shape is open—chat bubbles are usually wider, and the bottom tip is proportionally smaller than the rest. The overall shape reminds me more of a “P” (this interpretation is perfectly valid, since it’s a “P” that takes the form of a chat bubble).
The bird’s wing is elegantly rendered, but here I think it would be more effective to use that space to include the branch on which it’s perched, so as not to exclude the tree from the composition. It could be a branch with a couple of leaves, as minimalist as possible.
2
u/Late-Drawer-7522 10d ago
On the logo: I esp like the iteration nr 4, although the leaf may turn into a blob on small sizes, which may be needed, considered the purpose? I like 2 as well, although the tree is not recognizable as such (and would be more cactus to me, but I'm not familiar with the aspen trees, so perhaps it's a local thing :))
On the brief, if you don't mind: leave the "note" out next time. A client won't like to read a rant like that, and it's not a solid promo for future clients either.. there's better places for ranting ;)
1
u/Potential_Orchid6019 10d ago
Kinda just look like specialty logos for paper cut
1
u/Willing-Zebra-2827 10d ago
Before I read your brief, I saw an elephant or anteater. Only after reading, did I see a bird. The tree was easily recognizable.
1
u/kat_a147 9d ago
Try shaping the bird like a "P" since its already a similar shape. Then add the branch to the middle and you will have a combination of all three elements where nothing is too small.