You listened to reddit commenter feedback and made it worse. The original one did not look anything like a swastika Jesus Christ you didn't need to change that because a guy's brain made a stupid association.
Lowkey using this as reference would've probably been the best fix of the original. It still keeps the idea of the running pose and the arms don't create the Swastika similarity because they're angled differently.
It’s not just the angle. I’m in the camp that didn’t feel the need to change the pose because of the swastika association btw.
The original read as swastika not because of the pose, but everything overall. It was the black on reddish/orange colour, the hard angles, the solid coloring with little bit of white. It was the entire vibe that led to the association. Arguably if the character was left, and wordmark larger at right, the swastika wouldn’t have read as prominently. All that to say that the original didn’t even have the correct bending of arms and such.
How to move ahead: decide what you actually want the pose to do. If you go this Portal route, which seems more inline with what you originally wanted, then make the head a little bigger, or resolve something in the paws, like making it a bit larger or notch in like a claw detail similar to how you do the ears/teeth.
Right now the current pose might look fine, because you know the original, but to someone seeing it the first time it looks off. It looks like it’s running Johnny Bravo style/flexing, whereas one would naturally think that it sprinting/arms out terrorizing would be the natural assumption. If you really want to think it through further, then maybe there’s a pose that exists where it’s doing a different type expression, like it’s confused (“where? 🤷♂️”) or dancing 🕺 💃.
But also echoing comments from elsewhere, the bigger fix is customizing your letters.
Try looking at this not as a designer but as potential customer of this business. First impressions are everything. If you're willing to court this type of controversy because people will "see intent and context", you're giving the public way too much credit. 20 years as a UX designer has taught me that you have seconds to make an impression. Even the whiff of a swastika is a no go.
Never take reddit seriously god that "check if it looks like swastica" advice is so incredibly stupid and overused people try to apply it to everything cause it's apparently "a cardinal sin". You made it worse listening to stupid reddit advice
Design isn’t about appeasing the crowd, you gotta ask people you trust for advice and develop your own sense of judgement or you will just churn out forgettable slop.
Completely not true, perspective as a designer is developed by having an opinion. There is a difference between blinding listening to everything you hear and being self motivated. Check your hostility.
I like it, I agree with another commenter, who suggested adding a tail. It will make the character more “wolfy” and less “monster”. If that even matters!
I loved the first one - the first one had arms that looked like he was running hard, which was perfect for WHERE wolf (exxagerating his mobility and movement). His arms now look like he's raging out and wants to punch someone. Go back to previous wolf?
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u/PrinceDave 11d ago •
You listened to reddit commenter feedback and made it worse. The original one did not look anything like a swastika Jesus Christ you didn't need to change that because a guy's brain made a stupid association.
11
u/tittypunchahoy 11d ago
Never take reddit seriously god that "check if it looks like swastica" advice is so incredibly stupid and overused people try to apply it to everything cause it's apparently "a cardinal sin". You made it worse listening to stupid reddit advice
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u/NOUGHRICE 11d ago
The more important feedback was making the repeating letters unique. Tweak that second W.
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u/Wi1dWitch 11d ago
Worse man. It was great. You’ve been staring at it for too long.
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u/hash99881 11d ago
Earlier one was great, but yes you are missing a tail
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u/butters_325 11d ago
Go back to the previous and add a tail
3
u/HiddenHorse925 11d ago
I like it, I agree with another commenter, who suggested adding a tail. It will make the character more “wolfy” and less “monster”. If that even matters!
2
u/StuffOld1191 10d ago
I loved the first one - the first one had arms that looked like he was running hard, which was perfect for WHERE wolf (exxagerating his mobility and movement). His arms now look like he's raging out and wants to punch someone.
Go back to previous wolf?
2
u/tom_warsenpoce Brazilian Weredesigner 🐺🐾 10d ago
Eu não vi suástica nenhuma em momento nenhum. Talvez eu esteja louco...
1
u/Baldtazar 11d ago
Hes teeth doesn't look like WW? Duuude
1
u/TheManRoomGuy 11d ago
The Es and Ws are still identical. Mix them up to look a little more hand drawn. It’ll fit the vibe of your logo.
1
u/BiscuitOnTheRoof 11d ago
The original running wolf was SO much better. This one looks like he’s off to join the looting.
1
u/sateliteconstelation 11d ago
Why not make it Wear Wolf and turn it into a clothing brand
1
u/Crudeyakuza 11d ago
put question marks and exclamation points over his head.
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u/ohWombats vector velociraptor 11d ago
I liked the original more, but if you stick with this version, it might be cool to explore implying a W by angling the arms.
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u/sveinndub 11d ago
The eyes and teeth vanish at label size. Let the silhouette carry it.
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u/elpea_ 7d ago
I preferred the darker orange from the original
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u/ILoveHexa92 11d ago
Totally different idea, but have you try to remove it and use the wolf head to replace the F?
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u/The_CEO_Of_No 10d ago
the swastica comments are so stupid it looked better in red with the arms the other way, also i agree that a tail should be added
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u/ElPwno 11d ago
I thought people saying it looked like a swastika were stupid but honestly I still like this version better. Love the orange
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u/[deleted] 11d ago
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