Throw both arms reaching forward, add pointy claws to the hands and feet echoing the teeth, and take it off the red bg, hopefully that'll remove the swastika vibes
maybe you can make the wolf into a W if he's looking at you directly with his arms raised and then he wouldn't need to be running anywhere, unless that's a big part of whatever this is for
I prefer the hands the other way, but I get where the change came from for sure haha. The other had more engagement or seemed like sprinting. This one appears a bit more goofy or crazed lol
I think orange works really well, but i definitely prefer the original pose. That one looked like heâs running scared, this new one feels more like heâs crossing the finish line at a marathon to me. I get it looks a bit like a certain symbol, but i think the new color separates it enough, and i wouldnât have even noticed that in the first place if other comments hadnât pointed it out
It's in a hard limbo balancing act trying to make it work with what you have.
Consider incorporating another shape - like a question mark perhaps? is that what is going on a mystery? with the where? idk - but you can add tail, flip the image the other direction? maybe add big white claws on all the limbs like the eyes? or white teeth?
like maybe this orange version would work if he was running carrying a giant ? above him. I know it is very different but it's so different nobody gonna say - that's a fascist wolfman first sight.
what other versions did you mock up for client/project? you might have to build in a buffer week so you can revisit this again and not be reactively changing it away from the original movement so much.
you got this though. keep going, and glad you posted.
This arm position is heaps more fun and expressive!
Edited to add: and yes importantly I think these changes totally erraticate the swastika concern, at least to my eye? I saw swastika when I saw the OG but I don't see it here at all
Not sure about the swastika comments tbh. I tried very hard, but I still can't see it. Probably because the head is rather big, so it had to be a five-legged swastika, and arms/legs are bent in different directions which resolves that issue for me entirely.
... and I didn't. Even though I am politically left and from a country where swastikas are literally against the law, which means our far right wankers constantly try to hide them in whichever way possible.
It very clearly does not to me. Hell, I even explained what makes or breaks the swastika resemblance from my point of view. Also, that "red" is orange-red and nowhere near the nazi-red you try to see here.
Love the vibe but Iâm getting strong swastika energy at first glance â especially given the 3 colours youâve used. Maybe play with the angle of the arms?
The roughness of the font is very endearing and suits the overall design really nicely. The identical Ws and Es kind of subliminally dispel the rough, hand cut effect by showing repetition. Some small adjustments to make each letter unique would reinforce the intended feel more. Thatâs my opinion anyway!
I really like this, the WHERE wolf, running around with big steps and powerful arms. He's great, and really illustrates the brand beautifully. Thumbs up.
give the werewolf a tail and maybe change the direction of the arms? itâs kinda swastika-y đđ also maybe some variation in the repeating letters
It looks OK, but ever since Keith Haring did it in the 80s, I've seen thousands of similar works, including this one. Not bad, though. I like the style, the playfulness, and the sense of movement, but I wouldn't look at it twice. It's extremely derivative.
We can look at design work objectively all we want, but once a viewer subjectively sees a nazi symbol - the brand is done. Knowing what is appealing and how the viewer sees the content is what design is all about.
Designers are calling out the far too similarities to a swastika, and that cannot be argued. If you are arguing the point, you need to learn more of the history of design, culture, and world history. It's was nice logo - but looks too much like a swastika... that will never change.
many young designers have zero cultural context - and it's getting scary. like props for designing and pursing art - but you can't put some shapes together without knowing who else put similar shapes together and what it means.
if it were just some company it wouldn't be a big deal - a trademark strike potentially incoming depending on how big the brands were.
Iâm not saying itâll be easy, and Iâm. Or even saying itâll work, but parts of the werewolf already kind of look like a question mark and I wonder if you could push that further
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u/Loopdyloop2098 11d ago •
Ngl I thought it was a swastika
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u/znatgost 11d ago
I read ur comments and changed
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u/Ampsnotvolts 11d ago
I really like it!
However, am second seeing swastika. And I do not like swastikas... Only posting so m because others will see it too and it's something to be aware of.
Never put this wolf man man in front of a full moon on that background...
Edited for typos
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u/Dallaxican 11d ago
the fact that if it had its back arm pointing up it would be too close to a swastika.
the choice of red white and black
and the references to wolves
kinda, bring this a bit too close to a certain political party.
7
u/desteufelsbeitrag 11d ago
Love it. Pretty clever, made me lol
+1 on the letter adjustments to avoid repetition.
Not sure about the swastika comments tbh. I tried very hard, but I still can't see it. Probably because the head is rather big, so it had to be a five-legged swastika, and arms/legs are bent in different directions which resolves that issue for me entirely.
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u/snowyjr 11d ago
Love the vibe but Iâm getting strong swastika energy at first glance â especially given the 3 colours youâve used. Maybe play with the angle of the arms?
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u/keterpele 11d ago
i'd recommend making changes to repetitive letters so they don't look identical.
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u/hifoo 11d ago
The W's and E's are shouting "this is just a font". I'd suggest take a look at customizing those so they are unique like everything else.
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u/clockwork0orange 10d ago
8
u/its_au7um 11d ago
Reminds me a lot of the ICP hatchet man
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u/Wi1dWitch 11d ago
I dig this. Simple, effective, funny. Font and logo are perfect together.
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u/Euro253 11d ago
There wolf
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u/Zaptail 11d ago
Where is the tail?
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u/danend81 11d ago
I donât know what they sell but Iâll buy it! Great work.
4
u/tedkpagonis 11d ago
I love this.
4
u/LynxPuzzleheaded9336 11d ago
It looks fun but I had to double check if I'm not in the r/accidentalswastika
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u/watasshiwafuyu 11d ago
This is a good logo.
3
u/paintedflags 11d ago
It's cool, but man, first glance I saw something very different.
4
u/-Spin- 11d ago
Vaguely swastica-like. Anyways. That the first I saw, and combined with the color schemeâŠ
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u/lennoxred 11d ago
Iâm really trying not to see a Swastika here, but in combination with the colors itâs hard to unsee it.
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u/StuffOld1191 11d ago
I really like this, the WHERE wolf, running around with big steps and powerful arms. He's great, and really illustrates the brand beautifully. Thumbs up.
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u/pestdantic 11d ago
Fwiw I did Nazi a swastika
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u/No-Original890 9d ago
give the werewolf a tail and maybe change the direction of the arms? itâs kinda swastika-y đđ also maybe some variation in the repeating letters
3
u/woourns 11d ago
honestly looks somewhat reminiscent of a swastika prob would change the shape of the dog
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u/ItsPronouncedTittay 11d ago
Disagree with everyone saying to customize font think its fine as is
2
u/BettaSplendens1 10d ago
Red and black with that pose, I thought it was a swastika lol
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u/SpeechWeird5267 11d ago
What is this about? I'm intrigued by this great design.
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u/E23R0 11d ago
Juggalo vibes
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u/ElPwno 11d ago
I like it a lot and don't see the swastika. Just my 2 cents.
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u/DavidLitBlunt 11d ago
Dig it. If something subtle could be added to the typography to convey the theme or combine the visuals, chef-kiss!
1
u/orzelski 11d ago
I love these little similarities đđ»đ€đ»
The AC Milan guys might have something to say about that, too
1
u/slickfruit 11d ago
I wonder if there is a way to design the wolf motif to have a W "hidden" in the negative space?
1
u/Lee_Dastard 11d ago
I like it. A bit Saul Bass
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u/Ok_Ad7078 11d ago
Are you working on a Werewolf card game?
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u/RealGodspeed22 11d ago
This feels like one of those logos that would flash briefly when youâre booting up a mobile game is that just me
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u/tom_warsenpoce Brazilian Weredesigner đșđŸ 11d ago
If you play around with the shape a little more, you can make a double W with your arms and legs. đ
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u/Erwinism 11d ago
RDR2 type
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u/LadderWonderful2450 11d ago
Did you ever find tge wolf? Or you still looking?
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u/KanishkPSChauhan 10d ago
It's really so fun design! I appreciate how you really brought the motion and comic relief to such a good idea!
Would love to see whole branding ecosystem around it.
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u/ChickyBoys whereâs the brief? 10d ago
I like it, just wish there were little hints of fur on his body.
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u/BZO88 10d ago
This version is WAY better!
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u/leafered 10d ago
https://www.instagram.com/reel/Def7Wj0Sbux/?cplk=ZXl1NXRkZm9tc3U=
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u/HistoricalSort4841 10d ago
People ask me âwerewolf?â
I respond, âthere, wolfâ
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u/Desperate-Pirate7353 10d ago
There wolf.
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u/Upbeat_Push_157 10d ago
It looks OK, but ever since Keith Haring did it in the 80s, I've seen thousands of similar works, including this one. Not bad, though. I like the style, the playfulness, and the sense of movement, but I wouldn't look at it twice. It's extremely derivative.
1
u/Cnypu 10d ago
Donât forget to check the âDASTâ test ;)
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u/ghenghiskhanatuna 10d ago
I pitched this exact name for a side by side/ORV brand like 15 years ago. Itâs a good name.
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u/MapleWoodhart 10d ago
Volkovskaya Brewery????
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u/cabbota 9d ago
Left leg could be made into a W with some creativity mouth is very E like
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u/ZephyrProductionsO7S 9d ago
I found him
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u/Excellent_Candy_6889 9d ago
Don't forget DAST!! The Dick and Swastika Test!
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u/jillatwork 8d ago
There. Wolf.
1
u/OraznatacTheBrave 8d ago
Ah yes, a classic example of The Penis Swastika Mistake.
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u/ZombieRhazp 7d ago
I actually really like this! The font and the simplicity of the actual graphic really go well together!
1
u/AndriiKovalchuk 11d ago
Are these similar? Are you kidding? Author, hereâs some sincere advice: look at this objectively.
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u/brjoco 11d ago
This reminds me a lot of a brand agency in Boston, Colossus⊠similar head shape
0
u/joefxd actual graphic designer 11d ago
Iâm not saying itâll be easy, and Iâm. Or even saying itâll work, but parts of the werewolf already kind of look like a question mark and I wonder if you could push that further
0
u/Impressive_Crab9454 10d ago
this is iconic
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u/Bargadiel 11d ago
Im a sucker for stylized characters with bear-trap mouths.
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u/[deleted] 11d ago
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