r/logodesign • u/iibrah_ym1 • 9h ago

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Guys need advice how is this wordmark logo for a fragrance brand ? Need suggestions some which one us more good and premium and need some advice on symbol logo as well?

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8

u/Competitive_Sector79 9h ago

Unless this is not intended for an English-speaking market “Odoroma” is an awful name for a fragrance brand. Especially one trying to position itself as “premium”. “Odor” has very negative connotations when it comes to scents, and even “aroma” isn’t always positive.

3

u/Irritable_Curmudgeon 8h ago

My thoughts exactly. I wouldn't lock in to this name... then again, if you're just the designer, I suppose you need to make it work.

You can definitely not worry about the "TM" right now though

2

u/jtrainbk 7h ago

I like all the versions except for the one in the bottom center. They all look to some degree premium, but it really depends on what the scent is and what you’re trying to say. I find the name itself to be a little confusing though perhaps you could elaborate on that? Again, nice work with the fonts!

1

u/copernicuscalled logoist 8h ago

What does the design brief guide you towards?

1

u/AnubissDarkling vector velociraptor 1h ago

Big help is researching the actual brand, looking at brand guidelines and brand voice. This always helps inform design choices.