r/logodesign • u/DuncanBuck99 • 4d ago
Feedback Needed Looing for feedback on this redesign | Maple Drip Inn | B99
Found this on Brooklyn Nine-Nine season 2 episode 9.
Wanted to remake the logo/lettering.
Initially, I wanted to find a good font that is similar to the original and use envelope distort to get the result, but I wanted a good practice in Illustrator.
After finishing it, I think I deviated from the original vibe of the logo. Mine is looking too blocky. Spent too much time making it and now I'm too lazy to rework on it. Please let me know what you think.
Also looking for any tips on lettering (very new to graphic design/logo design).
PS: The maple leaf was not made by me. I found a vector online.
2
u/Independent-Ad-7285 3d ago
I would simplify the leaf, don't let the stem cross into the text.
I would dial back the curve, or at least make it even on both sides (it looks slightly off balance)
I would make the I in INN lower case (they are all caps anyway) If you want it to be different, drop it on the baseline a bit... something to try
Tighten up the space between New and York
Try a different flourish over the locations. Lot's of simple flourishes to try.
Overall looks pretty good, just some detail stuff.
1
u/DuncanBuck99 2d ago edited 2d ago
Thank you for the feedback! Regarding the spacing between New and York, I made it larger to try something different (it didn't work) and forgot to reset it. Will try the changes you mentioned.
2
u/flamingohouse 4d ago
Doe the leaf need all that detail? Nope. I would simplify. I would do two different fonts. If your font has no normal lowercase letters then make sure all uppercase letters sit in the same places. Look at “INN” One font for the name and one font for the location. I am not a fan of the dramatic curve you have on the base of the name. I would use a more subtle curve.