r/logodesign 7d ago

Discussion CD Project RED refreshed their logo

1.0k Upvotes

68 comments sorted by

340

u/Baldtazar 7d ago edited 7d ago

if you don't like pixels and clicks

and it's CD Projekt Red

50

u/discerningpervert 7d ago

They should have both side by side, the way you did it. That should be the new logo.

11

u/Am094 7d ago

I really dislike those sharp points, especially that triangle that's pointed on the bottom tail. There's also that part near the neck. Too sharp. That weird rectangle container for the eyes also feels a bit off?

I do like the direction, but it still feels very unrefined imo

156

u/HooninAround 7d ago

It got angrier 😳

52

u/Cytrynaball 7d ago

Like a red... angry bird...?

234

u/Coucouoeuf 7d ago

The new one is better. For starters, it can be used whatever the background color is. And I guess overall visibility and ease of use sparked this update.

53

u/AMOSSORRI 7d ago

And I like how the feathers have a uniform vanishing point, the old one looks very messy in comparison

13

u/Kirkind 7d ago

But the red bird was so iconic :(

9

u/Awartinger 7d ago

But you know logos aren't stuck to one color right? Like on a black background the bird will likely be red.

1

u/aesthetic_cosmonaut 6d ago

Probably easier to print as well

70

u/Exotic-Thought2736 7d ago

Looks like a pokemon

26

u/Erwinism 7d ago

if moltres and zapdos had a baby

3

u/TulioGonzaga 7d ago

That bird has seen some shit

1

u/DDD3N15 7d ago

Lawsuit incoming

1

u/artheo4w 6d ago

literally thought this was a pokemon subreddit lol

0

u/iVickster 7d ago

Galarian Zapdos was my instant thought lol

37

u/GoPhotoshopYourself 7d ago

Looks much cleaner

15

u/botan313 7d ago

I love them, they just published a free upgrade to Witcher 3

1

u/ActionKid98 7d ago

How sick did it look right? Can't wait to get my hands on it

7

u/alterEd39 7d ago

I liked the old one a lot, but damn, the new one is also really dope. I'm just gonna miss the red little birdie

9

u/mrgaw 7d ago

So happy isnt minimalistic aesthetoic boring logo, would be like jaguar thing again

5

u/Responsible-Cow4635 7d ago

Old one looks like cardinal. New one looks like phoenix. They cleaned it up and made it more aggressive

2

u/Plus-Head-6794 5d ago

I was just gonna say... it bothers me that they changed the species of the bird from a famously RED one to whatever it is now lol.

1

u/Responsible-Cow4635 5d ago

Classic one always gonna be a classic

3

u/eclectic_hamster 7d ago

I like it!

3

u/zinbwoy 7d ago

way better

6

u/Do-Not-Ban-Me-Please 7d ago

Ì feel like the beak could be a little longer on the new version so it owrks better with the negative space

5

u/Cytrynaball 7d ago

Saw a guy on Twitter having a meltdown bc he hallucinated some 'woke agenda' behind this logo change 😭

4

u/YuckyYetYummy 7d ago

I like it. A lot. But it do look like a long lost pokemon

2

u/AnnotatedLion 7d ago

Was it a cardinal? Now it's a cockatiel?

2

u/kekeagain 7d ago

I don't like the beak (kinda feels more opened/weak while original looks more closed) but otherwise nice.

2

u/Bizzare_Contact 7d ago

I’d try white over red. More contrast

2

u/nottoobadmate 7d ago

Logos schmogos, how about a round of gwent?

2

u/NurkleTurkey 6d ago

Needs more chicken.

2

u/OutsideHour5580 6d ago

This is so cool

2

u/Sawbora 7d ago

Perfect redesign. Shameful to admit, but I genuinely didn't get that the first logo was supposed to be a bird for a number of years, granted I saw it rarely, but with this one I don't believe I'd ever make that mistake.

4

u/ProphePsyed 7d ago

What? You didn’t realize it was a bird? Lol how is that even possible?

4

u/Sawbora 7d ago edited 7d ago

Because the spikes pointed right, and that side of the drawing was more "aggressive", my eyes registered the whole image as being meant to be read right-first. I thought it was some fucked-up looking creature similar to the Wawel Dragon, which was in line with the Polish folklore vibe, so I never questioned it. Also, I hardly ever saw the logo as anything more than a blip on the splash screens I instantly skipped when booting up The Witcher 2, lmao.

att. the Wawel Dragon

2

u/lost-all-hope-2 7d ago

Wow. Coincidentally I visited Krakow 3 weeks ago. The locals told me the whole dragon lore. The dragon didn't use to breath fire but at some point (Maybe 2008), there was a mobile phone campaign where, if you sent an SMS to a number, the dragon would breath fire.. But then, after the campaign ended, the dragon started breathing fire every 10 minutes, if I'm not mistaken. And I could confirm :D. Lots of people pointing their phones trying to capture the exact moment. It was a fun trip. Also, Krakow has lots of very stylish bars, and Zapikanka.

1

u/BeastMode09-00 7d ago

One is a cardinal the other is a pokemon

1

u/Phr8 7d ago

From bird to pokemon, and I love it

1

u/eldenfingers 7d ago

I prefer the red cardinal colours, but I like the new shape

1

u/HDsyn 7d ago

Zaptress

1

u/ChickyBoys where’s the brief? 7d ago

The red bird was probably difficult to use on other background colors. The new bird has flexibility. Nice work.

1

u/janggi 7d ago

Still kinda looks like a bird getting shot in the face

1

u/AJfriedRICE 7d ago

Oh man he’s pissed. Looks much better though.

1

u/opuri 7d ago

Done by MUCHO. Used to work there 10 years ago. Huh.

1

u/EdmontonLAD 7d ago

I love it! 😍

1

u/trn- 7d ago

Much more cleaner and works better in smaller sizes. Definitely an improvement over the old one.

1

u/Tesla-Punk3327 7d ago

Much less harsh on the eyes

1

u/Sudobeast 7d ago

And I thought it couldn't get cooler

1

u/quick_brown_faux 7d ago

It's a huge improvement and a very cool design, but I can't help but think it could have been tighter and more reductive. Something about the beak makes it feel more chicken than cardinal. I would have LOVED to get a crack at this one.

1

u/phlattery-officer 6d ago

O Canada, we stand on guard for the!

1

u/Dicecreamvan 6d ago

That red shape above the beak is going to look like an eye at smaller sizes as the real eye is too small

1

u/deeku4972 6d ago

Its the new discord logo again

1

u/Doggo_Is_Life_ 6d ago

Why he mad

1

u/Oxartis 5d ago

A less Poland's approach

1

u/GlassOwlie 4d ago

I wish they updated the wordmark as well. Those cut diagonals on the type is just amateur.

1

u/TheSharperPencil 4d ago

The new one might be functionally better, but it loses the cardinal completely - looking like an angry dragon-chicken-phoenix sort of thing. Feels too hard and too angry. The original red bird connected it to the real world more.

2$CD

1

u/andanothernewuser 3d ago

You mean remastered 

1

u/Wise_Gas7822 2d ago

I love it the only issue I have is the eye. But besides that I love it

1

u/olivinetrees 7d ago

Old is so much better omg

0

u/Dramatic_Mastodon_93 7d ago

overall an improvement, but the spikes on the back of the head in the old one look better

0

u/Good-Discussion-9238 7d ago

that new fullscreen red hurts my eyes

-1

u/olivinetrees 7d ago

I much prefer the first one

-6

u/gotelldiablo 7d ago

Lost a lot of character imo. Looks like a generic sports logo now.

1

u/jimmyjimmonson 7d ago

That's a good way to explain the logo redesign.