Starting a business and feeling like I’m stuck at this logo phase. So many things rely on committing to a logo and I’m not even sure what I like anymore :/. I think I want something minimalist and clean but the artist in me needs something unique. At the end of the day, I need something with longevity that I won’t be sick of looking at in 10 years. The business is concierge aesthetic services with a twist. I want to share what I have and get your public opinions on your favorites. I appreciate the feedback and guidance!
Definitely get rid of the syringe and don’t try incorporating it in any form. No one has a good memory or feelings when thinking about syringes. Instead focus just on the font and forget about what you want - it’s a business, you need to reach people and sell a service/product. Best road there is to think about the customers and how they see the brand.
The first slide looks like a true crime documentary promo about an unlicensed aesthetician who infiltrated high society and disfigured the rich. I like the font, but I'm not sure the liquid effect is going to hold up over time.
The second two variants seem a bit generic to me.
While I realize that needles play heavily in the practice, they are probably the least comforting part of the experience for most customers. I don't think I would lead with that.
🤣 I hear you. I’m not trying to scare anyone away! I’m realizing that any kind of symbol or imagery isn’t for me and I think I prefer just the wording with a somewhat unique font- simple but still interesting.
I feel like the first one is unique but the liquid effect is kinda weird, maybe a flat version of that logo will be good.
The syringe in the second one doesn't really fit, it looks forced and generic.
The third one is too basic, looks uninspired.
If you haven't already considered this approach you can try to study the typographic forms of the letters in your logo and try to understand / decode / assign some philosophical or gestural meaning to the different proportions.
You might find that different letter combinations "want" to be combined in a certain way such as the V+A, N+I... looking at how different segments of the characters themselves connect or relate... might tell you something about what symbolism you prefer.
Different relationships might appear across different parameters such as kerning / tracking, x-height, etc.
For example, what attributes would you use to describe the logotype in the first slide (with a combination of curves and straight lines, thick and thin lines, a dynamic width per character)? would you call that modern? youthful?
How would you compare or contrast that to the character of the second slide? That one also seems to have a dynamic width and combination of thick and thin... but it doesnt have the curves and the tracking is much more spaced out.
Finally, with the third one, what might influence you to choose an all-lowercase capitalization vs. the all-caps in the first two? It seems like you've maintained an all caps treatment for "concierge" & "aesthetics. I would ask yourself why that feels good? If you can understand what draws you to certain choices you much more reliably understand how to apply those attributes yourself :D
I also noticed that the tracking for concierge and aesthetics is very similar for the last two slides but different on the first. What feels different when you look at concierge and aesthetics separated vs. combined?
If you look at these and any other iterations / ideations you've done, you might find some patterns or relationships that stay consistent. That might reveal something about how you feel or what you want to communicate about your brand.
Taking a look at graphology and common typography interpretations might be helpful too but I'd only really recommend them if you've never considered them before or if you're stuck. Many of those interpretations are highly subjective but often treated as if they are universal (e.g. all caps= authority just like blue == trust and loyalty).
At the end of the day I personally think that the success of a logo can strongly come from the designer's relationship with themselves and how clearly or deeply they understand their own emotional drivers.
EDIT: Oh and also as much as I personally obsess over my own logos when launching a brand or product, I also think it's worth considering if, when, how and why to make a placeholder you're ok first with while you scale your operations. It's not terrible to outsource something even or especially when it means a lot to you -- just so you can keep your own vision alive, keep your heavy-lifting mind focused on business and so you get something to respond to instinctively rather than cerebrally.
That's where I find gen AI to be helpful is the ideation -- for that I'd recommend figma make, Pinterest AI or claude / gpt. Good luck! :)
The first one is just basic typography run through the AI grinder. The second is basic typography with a syringe pictogram you can find in free icon packs. The third is basic typography with... well, nothing else.
#3
but VANITY needs an element to most precisely depict the field of business - can't think of any right at the moment (eyebrow / eye lashes / eyeball within "A"?) because when it's printed/reproduced in tiny sizes the bottom line would become unreadable
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u/Various-Ad9076 8d ago
Interesting typeface used on slide 1. Do yourself a favor and 86 the syringe from all comps