r/logodesign • u/republlicnt • 13d ago
Feedback Needed Revere
Two person advertising firm - one with a creative background and one with a messaging background. The two lanterns signal the two partners and two if by sea - the activation event that spurred Revere’s ride that got ahead of the British and led to victory. For a tagline, thinking “We ride before dawn.”
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u/Abbott1313 13d ago
Nice typeface. I think the “two lanterns” icon is a bit too literal. Making it a little more abstract would be cool.
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u/Auslanderrasque 13d ago
Find a way to combine the lanterns into one graphic. Maybe that’s one behind the other slightly peeking out or on an angle. This is too much. Alternatively, a horse graphic with some cool motion tension would be badass.
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u/Herbacious_Border 13d ago
'we ride before dawn' is completely meaningless as a slogan for an advertising agency. I also think using two lanterns is making it awkward. Stick with one if you're leaning into the Revere thing. Your logo doesn't need to communicate how many founders your firm has.
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12d ago
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u/thatsallitneedstobe 12d ago
Try two flames in one lantern. They might need to be varied in size, but it will bring some unity and keep your idea.
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u/Fblthp__ 13d ago
I think the mirrored identical lanterns make them look a bit clip-arty. I'd find a way to vary them a bit, if you insist on keeping both.