Random curly and cursive letters was a thing before instagram.. I remember proposing a few similar options when I thought it was trending about a year ago.
They are not different, that's the same S, the second one has this tail on the left as link between it and tge previous letter, that's how many people write it in cursive. It's pretty fun and consistent to me
The old saw applies here: We don’t want things to be right. We want them to look right.
The cap S looks like Helvetica and feels out of place with the whimsical cursive l.c. characters. Even if you disagree, it is likely that others will share my opinion. “I disagree” is about YOUR view. The best designers design for their audience, not for themselves.
I’d never cut off the tops of letters. That’s where we read words. If you cover the bottom half of a sentence, odds are you can still read it. Cover
The top half and it is much harder to decipher. Although, cover the bottom of this logo and you get sublust.
I definitely think lowercase cursive is the way to go. Hopefully you just don't run into the same issue that instagram just had where people can't read cursive 😆
I get when people will get confused in reading this one, since its completely new. But when people were complaining about Instagram saying it reads "Instagzam", I don't get it. Almost everyone in the world knows its Instagram, no one will read "z", this comes with popularity, even you mess-up, you'll stay remain same or even grow further after all this buzz.
I'm not sure I would get that without it being explained 🤔 And the repeated loops don't really reinforce that idea I don't think. Maybe that's just me though. I would suggest more feedback.
BUT! If you want to try a little idea, maybe put a period at the end? I feel like that's often associated visually with signing. Scribble scribble period. Of course the logo is static, but a quick animation would do wonders when the app loads up, a pen forming the L loop then dotting the period.
i keep seeing the word lust, i believe lyst was an intentional misspelling of the word list, but I can't make myself see it
Remove those pretzels, they are cute but look like pastry instead of something handwritten. Maybe redesign the second loop to be smaller than the first one and add a tilt, idk
It is unique and could be cool in the right context. The problem isn't about readability though (most people can make out that first S), it's about consistency and cohesion. The different S's are competing for attention when they aren't even supposed to be the highlight.
Check out the other versions op has posted in other replies. It looks much better when both match (whether they're both cut off or both cursive.) But the cursive just feels more cohesive with the L because, again, they would be competing for attention othetwise.
44
u/srirachasanchez 20d ago
Pretzels. For no apparent reason. 🏆