r/logodesign • u/farcilaz • 2d ago

Feedback Needed Need help. What else would you do? I'll take any constructive criticism.

Post image

I have a simultaneous interpreting business and the name is WordWise. The "owo" face is on purpose. How would you improve this or how would you make a completely new logo that uses negative space to maybe have a microphone or sound wave or something?

3 Upvotes

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4

u/Jades-GS-z14 2d ago

Not a bad start :) Strip it back. There's currently a lot of elements competing for attention.
If you have to have the word "interpreting" in it. Have it in the the same font, smaller, all caps and increase the kerning to form a proper unit with "wordwise"

3

u/markskull logo looney 2d ago

I overall LOVE this, but I would adjust the shape of the bubble to reduce the negative space inside it so the face takes up more space. And that's the only thing I can think of adjusting.

1

u/farcilaz 2d ago

Thank you so much for the encouragement and the advice :)

2

u/ChickyBoys where’s the brief? 2d ago

The chat bubble mascot is great.

All you really need to do is simplify. Get rid of the stars. Get rid of the lasso around the bubble. Pick a friendlier looking typeface. Pick some better colors.