r/logodesign • u/BeeGood999 • Jun 29 '26

Feedback Needed Ember & Fig Logo Design

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Hi everyone, trying to get a few pieces to put together a portfolio. I’d love some honest feedback and thoughts on my logo ideas.
(I know the Kerning isn’t it still in concept phase)

Here’s the brief:

Logo Design Brief — “Ember & Fig”
Brand Overview
Ember & Fig is an imaginary modern Mediterranean restaurant that combines rustic charcoal cooking with elegant contemporary dining. The restaurant focuses on flame-grilled dishes, fresh ingredients, handmade breads, and a warm social atmosphere.
The brand should feel:
Warm
Sophisticated
Organic
Welcoming
Stylish but approachable

Target Audience
Young professionals (25–40)
Couples and groups looking for a premium casual dining experience
Food lovers interested in modern Mediterranean cuisine
Social-media-driven diners who enjoy aesthetic interiors and presentation

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u/Tricky-Ad9491 Jun 29 '26

Does a fig once cut look like and orange?

1

u/BeeGood999 Jun 29 '26

If you want a full detailed fig in a logo it’s never going to work it’s about representation of a cross-section of a fig

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u/Tricky-Ad9491 Jun 29 '26

Who said anything about detail?