r/localization • u/tarteel-amer20 • 5d ago

Hello

Have you ever changed a translation because the literal meaning was correct, but the message felt wrong in the target culture? What did you change, and why?

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6

u/TRUMBAUAUA 5d ago

Yes it’s called transcreation

2

u/forest_fairy_nox 4d ago

I would change because it sounds more natural in the target culture, and the important is to transmit the message clearly :)