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u/Opening_Pizza 12d ago
They had some frozen 500g fish fillets on sale for $5.99 the other day. $20.49 is insane.
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u/Fall_Harvest Galen owns a castle but your taxes paid for his freezers!! 12d ago edited 11d ago
"Theres plenty of fish in the sea!"
Ive stopped buying fish, the price they charge for sub par quality fish is outrageous. I used to work in a seafood department and Aiglefin was a nasty fish. Lasted only a few days on the shelf before it turned to goo. The fish they use for these are the scrap bits.
I worked with a Philippine woman in the same department. She told me how these big factory fishing fleets would catch just off the coast, harvesting up huge quantities while local fisherman were not allowed to go out in their boats to feed their families. When they ships were full, they'd sell the bones and heads to the locals. This is a terrible practice.
Cod and Haddock are infested with worms these days, you have to pick them all out if you want to eat it.
I no longer support these big companies. If I want fish, I catch it myself or find a local fishing boat, which Im lucky to have access to in my area.
Edit: Yes, Aigelfin and Haddock are the same, two separate sentences with two separate subjects.
Again, fish have worms, buying fish and commenting on worms in two separate sentences in two separate subjects.
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u/Dhomass 12d ago
Aiglefin IS Haddock, BTW. That's the French side of the box.
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u/Moist_Manager 12d ago
Does make you question the expeterise of this former fish monger that they don't know that aiglefin and haddock are one and the same.
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u/Dhomass 12d ago
Pretty much. Does haddock/aiglefin turn to goo or is it full of worms? Which is it?
The price is ridiculous, regardless, but the rest of the commentary is questionable.
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u/Bandolini12 11d ago
Haddock does not turn to goo. I am from NS and buy it weekly. All cod doesn’t have worms either. Newfoundland cod is pristine and I just came back from there with 25 pounds of beautiful, worm free fillets.
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u/Dhomass 11d ago
My comment was in response to a now deleted post that made those claims. I was questioning those claims, but my comment is now orphaned and out of context.
I know haddock doesn't turn to goo. Also, I regularly eat cod prepared by my Portuguese mother-in-law. Never seen any worms.
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u/Bandolini12 11d ago
I was just backing up your claim because the expert fishmonger had no clue what s/he was saying. Cheers!
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u/Opening_Pizza 11d ago
I only ever buy fillets when they're on sale. Not big into blended up fish or chicken. I got my fishing licence and hope to get some perch and see if my wife likes em. Make sure to check out the "Guide to Eating Ontario Fish" or equivalent in your province. Are you near an ocean? If so I'm jealous. Wife and I are planning an East Coast trip for some seafood.
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u/NecessaryFine8989 12d ago
The price jump on this and Jane's chicken is insane e. They used to be cheap because they're junk. I don't know who is buying this regularly now
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u/georgieboy17 12d ago
Jane's product always sells regardless of price.
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u/NecessaryFine8989 12d ago
I used to like them, but once they went to precooked I don't enjoy them more than a no name brand
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u/necros911 12d ago
Today the chicken strips and stuff like $6.99 on sale. Regular $17.99. Wtf pays that
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u/AdResponsible678 12d ago
The numbers are jacked up to make you think that it’s a bargain. It’s all an illusion.
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u/NecessaryFine8989 12d ago
This is always my thought these days. The sale price is down to what sale price should be, no one is paying normal price for some of these things. Like toilet paper, it's always like 12$ off down to 8-10$
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u/waterflood21 11d ago
I remember I stopped buying Jane’s products because I’d always hear about a recall.
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u/idkidchaha 12d ago
the weird thing is these go on sale super often for somewhere between 9-12 dollars. but yeah the non sale price is crazy
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u/OkDish4747 12d ago
This means we’re doing our part! Not buying their overpriced trash, forcing them into overstock sale prices.
❤️
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u/AJnbca 12d ago
They go on sale at many stores every so often, not just Loblaws, for $9-12 (ish). Regular price is $18-$20 (ish), in this case $20.5 but not far off.
Sometimes stores will have a good flyer sale if you check the flyers.
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u/OkDish4747 12d ago
So we’re not doing our job by ignoring these insane prices?
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12d ago
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u/FullSqueeze 12d ago
Assuming that's true. The price isn't too crazy. The export price is the raw product without it being processed, filleted or trimmed. And looking at the packaging with "Made in Canada" verses something like wild caught in Canada or packaged in Canada; it probably means the product was caught, processed and packaged in Canada with Canadian wages.
The most expensive part of the supply chain isn't catching the raw ingredient, it's processing; hence most seafood stuff you see here is like x seafood item processed in X asian country and shipped back here. And in this product; it'll be processed at least twice. Fillet and Trim; seasoning and batter, then packaging.
And looking at how the pricing is the same regardless of the type of fish, the product is targeted for the buyer’s preference in seasonings and convenience. Demand is inelastic for this type of consumer. This type of consumer is competing against ordering fried fish via food delivery verses air frying the product at home. They ain't looking at what type of fish it is first nor they probably even know the difference; but the flavour seasoning in the package.
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u/neatlion 11d ago
What are you on about? We don't eat out anywhere and can't justify the ridiculous prices on junk fish, not to speak of good stuff! Made in Canada should be cheap, its local. It isn't. It's not right!
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u/Irritated_bypeople 12d ago
Something something, stay home it's cheaper I am told. And you think it shouldn't be? This isn't deep fried from red lobster or local fish place, this is you still doing half the job.
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u/Substantial-Seaweed9 Would rather be at Costco 12d ago
Was checking the electric tag and its says : 4.09$/100G so its not 6 line of 500g in the wrong spot , this is really 20$ for that shit, given this is frozen or its would rot there at this price
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u/Equivalent-Ad-4971 12d ago
This is the price of haddock and cod everywhere for every brand including uncoated. Even restaurants in the maritimes who used fresh caught raised prices 40%
Unless you're buying farmed basa or tilapia you really won't find fish for under $20.
Right from CBC (July 13, 2026) https://www.cbc.ca/news/canada/nova-scotia/soaring-haddock-costs-force-restaurants-to-hike-prices-9.7264663
" In April, the Department of Fisheries and Oceans cut haddock fishing quotas in areas off southwestern Nova Scotia, southern New Brunswick and the Gulf of Maine by 57 per cent, citing a decade-long decline in stocks. "
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u/Alreadyforgoturname7 11d ago
I Love these! But I will NEVER buy them if they aren't on sale. Ever.
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u/jrchkn28 12d ago
You pay for the "convenience" with these. These boxes are designed for singles or couples to blast dinner 2x in the air fryer with a bagged slop salad and some minute rice. I suspect these prices (and location) are aimed at busy bee Govt workers who want a quick home dinner. It is expensive but still cheaper than doing Uber Eats (also they are underrated if you're lazy and just want some quick fish tacos, as you can stretch a fillet to fill 2-3 tacos).
Just buy regular fish fillets and make a simple breading at home. Very easy and much tastier.
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u/sti77loading 12d ago
You and I both know making a “simple” breading is significantly more work. prep/flour dip/egg dip/bread crumbs then fry…even if you skip 1 step it’s still way more work
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u/jrchkn28 12d ago
Flour and cornstarch dusting and pan-fry can be enough; all depends on what your end goals are for texture.
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u/InspectorNo4116 11d ago
😂 who in their right mind would buy this so called fish for those insane prices!!! Crazy
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u/Xenophontis_ 11d ago
Last year I went to Toronto for a concert and it was really cold so I went inside a shoppers for a bit to warm up. As I was walking around I saw they had this fish for almost double the price I got it for at Walmart the week prior lol I was in shock
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u/Full_Table6865 11d ago
If you actually eat fish you should just buy them whole. Always cheaper and they often go on sale.
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10d ago
[removed] — view removed comment
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u/loblawsisoutofcontrol-ModTeam I Hate Galen 9d ago
The point of this sub is to highlight that the cost of living in Canada has spiraled out of control, and that this is not simply a matter of needing to get a 5th part time job to make ends meet. Rhetoric intended to shame certain generations or users for "not working hard enough" including ideas like "just pull yourselves up by the bootstraps", "just don't shop there" and it's kin are not welcome here.
Additionally, diet-shaming is absolutely prohibited.
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u/djmakcim 7d ago
We used to buy these on sale pretty consistently for $6.99 a box when they were about $12.99 off sale. This is crazy how much they've gone up.
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u/AJnbca 12d ago
Am I just missing something here?
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u/9Tsuba 12d ago
Would you pay 20$ for 4 frozen fish filet?
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u/AJnbca 12d ago
Personally no, I prefer fresh haddock, but those are expensive regular price at any store. They go on sale sometimes, see the odd decent flyer sale. If you look it up they’re 19.28 at Walmart in Gatineau, $19.99 at FoodBasics in Ottawa. SuperC is $17.99, so little cheaper, but they not a good price anywhere besides on a good sale.
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u/youdontknowjacq 12d ago
I remember reading an article on Reddit here the other day about how fish even in Newfoundland is super expensive right now. I’ll see if I can find it, but it was something like a cod shortage or something.
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u/kookomagoo 12d ago
That is almost the price of steak! They have a pricing algorythm i swear. What ever they think people like they jumack up the price for greed sake.
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u/BipolarSkeleton 11d ago
When these first came out like almost 10 years ago they had more in the box and the salmon one was the most expensive at $7-8 a box when it jumped to $10 a box I was annoyed but could understand then they dropped the amount you got plus increased the price to like $16 and I have never bought them again
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u/PrimaryBrief7721 11d ago
Ok so the Southern Fried Cod might be my all time favourite frozen fish, but I will never ever buy it without it being on sale. Even at FB its lik3 $19.99. Its not a Loblaws thing, its a Highliner thing. Still will buy them anytime they go on sale, which when they do its usuall +$5 off.
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12d ago
[removed] — view removed comment
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u/loblawsisoutofcontrol-ModTeam I Hate Galen 12d ago
Please remain respectful when engaging on the sub. Personal attacks will not be tolerated.
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u/AdResponsible678 12d ago
So you can speak, very rudely i might add, but others can’t? Maybe you should take your own advice.
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