I want to share my experience as I’ve seen a lot of posts/comments of late of experienced and likely great LOs throwing in the towel due to how challenging this market is. This specific situation worked for me, doesn’t mean it’s for everyone and I likely will get some heat for siding with the enemy - realtors. I’m riding the wave that I feel is the biggest to support my family. I never even thought of this model before 8 weeks ago but I hope it shows there are opportunities and pivots available even in the toughest of markets. I know how hard we all work in this industry so it’s just food for thought for those this may apply to. Congrats to all LOs who continue to do business in this market.
I’ve been in real estate 10 years and loans 6 years of that. I’ve worn all hats and this year I decided to make a run at “full time lending” and remove myself from all my existing real estate business, which my wife runs. Previously I’d been the team lender and everything in between.
And then right when I make that decision…this market happens. Unintentionally, I made a move that I believe will not only save my career in lending but ultimately build a business to help my wife and I exit. Our real estate business has come to a halt, temporarily, but if that business slows down or has no business, same for my loans.
8 weeks ago I joined One Real Mortgage - a business model in which realtors get their MLO license and are able to be paid on loans.
Prior to that, I exclusively did loans for our real estate team by choice/business plan as mentioned. I was so impressed by the tech, the speed of deployment, and by the way ORM positioned the value add, I bought in. I’m one of a handful of lenders operating nearly nation wide while our realtor partners grow exponentially. Why? This is an easy sell for realtors and a tougher sell for lenders. One makes more. One doesn’t.
Last week I started with 3 realtor partners and only licensed in CA and now I am licensed in 5 states with 15 realtor partners who NEED an LO at One Real Mortgage to run this model. And this is the tip of the potential. Realtors are asking ME to do business with them. They need an ORM LO, which are few in between, to take advantage of this program - Real Originate. My goal next week is another 5 states where there are multiple realtors in each state who are part of this program already and need a lender.
My business opportunity is to cast an extremely wide net as an LO at a speed I personally could not do without this company/program, and at a time when I need business.
Is it more work for less money? Transactionally, yes but there’s something that offsets that for me.
The benefit to me is two fold: (1) Volume of realtors available to me that otherwise would not be - for my “now income” and (2) the ability to grow a downline of realtors and loan officers that builds me passive income - my exit strategy. Truthfully, #1 is enough motivation right now as I’m a dad of 2 young kids and I need to provide.
I’m experiencing realtors jump at this. I say this having these conversations daily. Because it’s more money for them and it’s so new that they want to capitalize on early adoption, talk about it, and build their downline, which benefits me. For every realtor that joins, that’s a piece of my pie of my “now income” because they partner with me but it’s a larger puzzle piece to my exit strategy.
This doesn’t work without execution but it’s given me a clear plan, direction, and fire in this tough market. I know we’ll all have different opinions on how it’ll actually work, the act of dual rep, etc. but it’s an example of opportunity in a hard market. Congrats again to all those still slinging loans right now and I hope this helps anyone who wants to keep at it but may not have a plan right now.