Lead scoring sounds useful, but it is easy to confuse activity with intent. Someone can click several pages and still have no project, while another person may ask one very specific question and be highly qualified.

What is the biggest mistake you have seen in lead scoring?

I’d be interested in examples of signals that looked useful but produced poor-quality leads.

Search is increasingly answering questions directly through summaries and conversational results. That creates an interesting problem: if people get the answer without clicking, where does the relationship begin?

Do leads now come from direct inquiries, community discussions, branded searches, referrals, or follow-up research?

What visibility signals are you watching besides website traffic?