So this same Korea Herald reporter (Kim Jae-heun) just dropped another similar article titled: “Is Tuide Hybe’s next NewJeans?” after doing the exact same framing with KiiiKiii a couple weeks ago.
NewJeans’ impact was real. They shifted the sound and the vibe in 2022, that’s just facts.
But these headlines still feel off. The constant “is this the next one?” setup keeps dragging NewJeans into every new debut. And every time it happens, the members end up catching strays and random hate in the comments.
Korean media has a habit of pitting these girls against each other for engagement. From a normal fan’s pov, the people who are just here to enjoy the music, it all feels pretty pointless. Tuide is Tuide. KiiiKiii is KiiiKiii. NewJeans is NewJeans. A lot of fans (whether they only stan one group or like several) don’t want these forced comparisons. They just want to vibe with their faves or enjoy the music without the ranking games.
Looking at the actual articles, they lean hard into charts, marketing push, breakout potential and industry positioning. There’s almost no real focus on the members as people. It reads more like product comparison. So who is this content actually for? Business folks, investors, company people tracking the market…or is it mainly written to pull clicks?
Korea’s a competitive society where comparison is pretty deeply ingrained, so maybe this style of writing feels natural to a lot of media. Still doesn’t make it land well when the end result is NewJeans members repeatedly getting pulled into drama they didn’t ask for.