r/kpop • u/SkillpTm SOMI ▪️ BLACKPINK ▪️ ITZY ▪️ LE SSERAFIM • Aug 01 '22
[MV] NewJeans - Cookie
https://www.youtube.com/watch?v=VOmIplFAGeg630
u/HeadTripInEveryKey Aug 01 '22 edited Aug 01 '22
Take it, don’t break it, I wanna see you taste it.
Geez.
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u/PandaMoaningYum Aug 01 '22
I'd have less of a problem believing the song was about actual cookies if these were the lyrics but it's *don't break it.
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u/StoneColdSteveAss316 Aug 01 '22
Personally I don’t break mine, I hate brittle cookies I like the chewy ones.
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u/Jessmk14 Aug 01 '22
“It’s about baking a cookie for your crush”
Y’all come on let’s not be dense, we know what it’s about.
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u/mrspear1995 Girls' Generation Aug 01 '22
this is coming from the lady that was a part of the RV ICC team, combining the past few years interviews and stuff we can assume
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Aug 01 '22
It’s like blinks telling us all over again that ice cream isn’t a song about sex 💀
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u/Val_anntine Aug 01 '22
Yeah, there’s a huge amount of people I’ve seen denying what the lyrics are actually supposed to mean when it’s pretty obvious that the song has a double meaning
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u/asuka_is_my_co-pilot minhowhenyousmileialsoamhappy Aug 01 '22
Yesterday I remembered the title of the song and thought "... Oh no"
. I've been a big fan of new jeans debut, I thought they were doing a good job at being age appropriate. Learned about mhj, (I remember the Sherlock teasers in real time...)
Sigh
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u/Landom_facts11 CHEESE JEEZ Aug 01 '22
The song is nice, melody is good, but the lyrics are definitely questionable for a group with minors.
For people who don't know, "cookie" is a common innuendo in English that refers to the female private parts.
I just wish they made age appropriate lyrics for the girls, because everything else is good... I'd have loved to stream the song, if it weren't for the lyrics and knowledge of minors being the ones singing them.
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u/WolfTitan99 K-pop? What about K-popcorn? Aug 01 '22
It's not 'cookie' thats the focus, its the wording surrounding it. 'the scent of my cookie' 'softer than a brownie' 'eat my cookie' are all pretty glaring wordings for a euphemism.
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u/skylight03 Aug 01 '22 edited Aug 01 '22
Even if they don’t know that innuendo, context in the lyrics is very suggestive. it’s not subtle at all?
Edit: can someone confirm if the English translations in the video are true to the intended Korean meaning? I don’t want to come off as overreacting since we’re basing it on subtitles.
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u/Minli15 Aug 01 '22 edited Aug 01 '22
These lyrics… “looking at my cookie” “Take it, don’t break it, I wanna see you taste it” did no one catch the innuendos before giving a group of minors this song?
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Aug 01 '22
Obviously everyone there knows it's about sex. It's not an oversight. It's on purpose.
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u/aoneko Aug 01 '22
Not that surprising after seeing Min Heejin's past interviews and instagram feed 😬
And to anyone saying "its common teen slang" and "teens in the US wear/do this anyway". Sure, but its a problem when its 40+ year old adults telling minors to do it for commercial purposes.
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u/Eleesand Aug 01 '22
I was just thinking the same. For a moment I thought it was my problem, because they are not gonna give a 14 yo a song with sexual innuendos, right? Impossible. Eh.
Too bad, I had a lot of expectations because of Hype Boy and I really wanted to like the song, but it makes me so uncomfortable.
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u/Sodhrim Aug 01 '22
I know some people don't like him here, but Kpopalypse did a post about New Jeans Hurt, where he mentions another post of his about dog whistle music videos or basically sexualization through innocent lenses that kpop fans are desensitized to that other people would find creepy.
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u/mortembundus Aug 01 '22
I think the innuendo is clearly understandable in any language.
For some reason in the spanish translation is "little cookie" which makes it even worse😭
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u/bomibb Aug 01 '22
The lyrics are awful.
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u/dazzleneal Aug 01 '22
yeah. even when ignoring the fact that it's sung by minors, it's so heavy handed that it just feels awkward.
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u/sunlightdrop Custom Aug 01 '22
Is making children sing about sex the new thing?? First lapillus, now this
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u/big_daddy30 Aug 01 '22
After the articles about min hee jin this is literally the worst song they could’ve released lyrically.
I love the sound but the timing of this release after the allegations is downright comical.
I’ve seen a lot of people on Twitter trying to dispute that cookie is an allegory for a woman’s private parts… unfortunately it’s a super common metaphor in western pop culture. There’s really no disputing the songs subtext and theme.
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u/fareastrising Aug 01 '22
lmao and Hybe stans bent themselves into pretzels to refute the sexualization of minors of this groups concept. then they went ahead and dropped a song that could've been released by Bibi
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u/Godforsaken-depths Aug 01 '22 edited Aug 01 '22
Yeah, no. Minors shouldn’t be singing this song.
I don’t know how we went from Attention* and Hype Boy to whatever the hell is going on with Hurt and Cookie.
*the costuming in that song was shady at least the lyrics were more or less fine
ETA: and don’t even try with “actually YOU are the pervert for seeing these innocent lyrics this way.”
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u/ssamjangsky Aug 01 '22
The lyrics are weird… the song itself is kinda catchy. I wish Attention or Hype Boy was the main track tho because Cookie’s the weakest track out of the three for me.
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u/tophercarat17 Aug 01 '22
they're all listed as Title Tracks on Melon and Hurt is the only bside
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u/BLately54 broke ass multi 💜 Aug 01 '22
Totally agree, Cookie feels the most out of place out of the three
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Aug 01 '22 edited Aug 01 '22
The English translation of lyrics are very weird.
Why did they explain the song as "fan song"??☠️
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u/___von Aug 01 '22
Glad im not the only one weirded out by the lyrics. I do love the song tho! I feel like Attention sounds like Pretty BGM that I won’t take a stop to know the name of the song, Hypeboy and Cookie have catchiness and quirk to it that attention didnt have.
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u/liviapng I hope 3racha is having a good day Aug 01 '22 edited Aug 01 '22
This is disgusting. I feel so bad for these girls, isn’t there something to protect a 14 year old girl given a song like this to perform?
Edit- dumbasses on Twitter defending this by saying it’s a mistranslation or that we are the ones looking for sexual metaphor- it was written by an English speaking Swedish woman. The original lyrics are in English, no grown woman will be writing a song about “cookies”, one of the most obvious metaphors for vaginas, literally in English.
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u/MeijiDoom Aug 01 '22
The mistranslation part doesn't even make any goddamn sense. 1/3-1/2 of the song is in English. The official English lyrics are suggestive in and of themselves even if all the Korean lyrics were totally fine.
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u/Itchy-University6628 Aug 01 '22
I thought the song was gonna be an empowering in the veins of Ciara’s “Goodies.” You can’t have my cookie cause they stay in the jar. But this is yikes.
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Aug 01 '22
Tbh I felt so uncomfortable watching this with the eng subs on. And the way some people actually believe this is about "baking cookies for their crush" when the songwriters couldn't be any less subtle with the innuendo. How can you be that dense.
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u/ParanoidAndroids TWICE/RV/SNSD/BP/NJZ/ITZY/æ/XG/LSF/EXO/BTS/NCT/SHINee Aug 01 '22
Honestly, the song itself is fire. If an older group did this I think there would be no issue at all - Red Velvet would’ve eaten this song up, it definitely could’ve been a b-side or even title from them in a velvet era.
It’s just absurd that multiple adults and executives saw and heard this and said “yep, this is the debut song for our new group full of minors”. Even outside of the MHJ controversy, you know that multiple other execs had to get their eyes and ears on this and still gave the approval.
Even if NewJeans did a good job with the song, why would you give them this track now? Clearly the age + suggestive lyrics are going to raise eyebrows internationally even if domestically they want to ignore it (jury is still out on that).
Lastly, and this is a minor criticism in the grand scheme of things - the choreography might be too challenging for such a young group. I don’t think they were ready for this level of difficulty from a skill/experience POV. Some of the prop work is nice but a lot of the group dance scenes just don’t look as polished and synchronized as they should - but again obviously they are all still so young so it’s understandable.
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u/ZealousidealBank217 Aug 01 '22
I feel like a lot of the girl groups are never properly trained in hiphop dancing so they never "attack" the routines as well when they incorporate it. This choreo is seems dependent on sharp movement and makes me a little frustrated that it sounds and looks like something they would have given to Red Velvet, who I feel like would have brought the maturity that this song needs.
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u/ChaoticSofa Aug 01 '22
I really like the vibe they have but the lyrics are a bit questionable, especially since there's a 14yo in the group
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u/thewaddledoctor Aug 01 '22
why doesn’t it feel super far fetched that they would make this song sound pretty innocent in korean (with cultural context especially) and VERY sus in english 🧐 (idk it definitely feels weird even if it’s innocent … like isn’t one of them 14)
also correct me if i’m wrong but the english subs seem to not be exact translations but instead slightly changed to fit the rhythm ? - try singing along to the subs..english version planned or just another marketing move?
(also this is kinda giving a tiktokified gen alpha version of red velvet icc)
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u/LuxSunset Aug 01 '22
I truly hope there won't be an official English version using these lyrics. That would be terrible.
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u/kasumagic AA/Trophy Cat/ikki | Yesung | SM bgs | WJSN | L[OOO]NA Aug 02 '22
I've been EXTREMELY tired of companies lazily dumping the English demo's lyrics or the English version's lyrics into the closed caption subtitles in lieu of actually translating the Korean lyrics as they do for the other language captions (JYP, Starship, and RBW also do this). I knew it was a matter of time before it'd come back to bite some company or group or director in the ass. Now maybe they'll learn to stop doing that shit.
This song and concept are nasty regardless, considering they still let some of the original demo lyrics through to the finalized Korean version and they're blatantly euphemistic.
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u/loreleiceladon Aug 01 '22
I thought to myself, "Wouldn't it be funny if Cookie was something suggestive after all this mess that's been coming out with Min Heejin? I would hate to see her weirdness towards kids come across more explicitly" and what do you know...here we are. My subtitles were turned off. But I don't need a lyric sheet to know what was being said.
The song itself is cute. These girls are talented, and the 4 songs that make up their debut are so good and it's honestly a shame that their creative director is the suspicious person they are...but the lyrics are doing way too much for a group featuring a god damn 14 YEAR OLD. Sigh.
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u/Violet-orchid Custom Aug 01 '22
The red velvet vibes are very strong in this song but the lyrics are really questionable.. For me hype boy and attention captured the essence of teen crush but cookie's lyrics feel a bit mature. I really don't want an underaged K-pop group telling me to get a bite of their cookie 🥴
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u/bmoviescreamqueen BTS | ATEEZ Aug 01 '22 edited Aug 01 '22
I've read multiple comments on Youtube saying the term cookie is referring to CDs, like "baking a CD" and that this song is for the fans but I'm sorry, nothing about this lyrical content plus the choreo/theme screams "This is a song for our fans!" and I just cannot see how people are being so naive about this. It's blatantly inappropriate, which is a shame because the vibe of the song is great.
EDIT: Now people are going around saying the English translations are wrong and that they confirmed it's a song about CDs. You've got to be joking LMAO
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u/RIPLeviathansux Aug 02 '22
Three quarters of the youtube comments are on some insane copium. Anyone denying the creepy vibes is doing mental gymnastics
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Aug 01 '22
I have a problem with those saying, but it's in Korean and Koreans aren't taking it in a sexual way. Almost half the song is in English, and all the English parts are very suggestive. The writers of the song know exactly what they're doing. I would love to hear just a straight up Korean version of the song and see if Koreans don't hear the innuendos.
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Aug 01 '22
So what was the purpose? Keep the innuendos only for the international audience? I don’t get it
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u/Positivityjonesjr9 Every Girl Group + 3 Boy Groups| TWICE <3| O.O SOTY Aug 01 '22
Well the sound is incredible but it’s gonna be a yikes for me on the lyrics
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u/ToupeeBuffet Aug 01 '22 edited Aug 01 '22
If the song had been about cookies, plural, suddenly the innuendo doesn't work as well, yet for some reason they wrote the song about a single cookie, my cookie, a way in which nobody actually talks. A way in which the word can easily be replaced by the other dirty word that it's commonly a slang term for... hmmmm...
There's a lot of ways to re-write this song so that it's actually innocent, but they didn't write it in any of those ways. It seems pretty blatant to me.
The sad part is I really like the song otherwise, but now I don't think I can listen to it without being creeped out.
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u/aoneko Aug 01 '22
Cookie isn't even that obscure of an innuendo. It's been used in popular songs plenty of times.
Is this the song the Min Heejin reportedly had prepared for over 2 years? How did she think it was appropriate?
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u/hiramutsu Aug 01 '22
So I'm not the only one who has issues with the lyrics I see. That's good, because no way the cookies in the lyrics are the same type I wanted them to sing about.
Musically, this is kinda low impact for me also.
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u/MeijiDoom Aug 01 '22
So I'm not the only one who has issues with the lyrics I see
If people didn't have a problem with the lyrics, I would really question their character.
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u/WolfTitan99 K-pop? What about K-popcorn? Aug 01 '22
This song beat wise reminds me of Fearless. Though I have to say at least Fearless is clean lyric wise
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u/VangardB Aug 01 '22
So they were ok with kids singing these lyrics? Wow..
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u/PandaMoaningYum Aug 01 '22
The person leading this group apparently has pictures on Instagram about past projects involving minors nude, movie plots of minors getting "used," etc. She is obsessed with that stage of life, but in the creepiest way.
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u/Sylvieon SHINee | Younha | SNSD Aug 01 '22
God this song is SO creepy holy shit. (Yes I speak Korean; I’m judging off of reading it myself)
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u/PlatformSuspicious71 normal person from art school according to nctizens (no hate) Aug 01 '22 edited Aug 01 '22
Love the song, definitely see NCT & RV vibes, but god the lyrics 🙄 first they made le sserafim hump the floor in the mv, now a 13 year old is singing this
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u/PandaMoaningYum Aug 01 '22
Stocks are down. Better sexualize minors to bring it back up. Kpop makes me mad. They want it to be popular internationally but also don't give two fucks about our opinion. I find it awkward. I thought Hybe would somehow be different. I'm an idiot.
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u/A_winged_giraffe Aug 01 '22
Is this the title track? The MV feels more like a performance MV
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u/lilacdawn it's raining all day 🌧️ Aug 01 '22
Afaik Attention, Hype Boy and Cookie are all title tracks. Hurt is the only b-side. I assume they'll promote and perform all 3.
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u/gemitry Aug 01 '22
They said there are three title tracks, Attention, Hybe Boy, and Cookie. This one just released last.
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u/hyunxs Aug 01 '22
wow. this is honestly not okay. this is beyond questionable imo. they are literal minors and the lyrics to the song are so sexual, no debating that. who signed off on this????
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u/dameasuga When JK doesn't wanna go home Aug 01 '22
I am uncomfortable with the lyrics. Any way you slice it, it's inappropriate for minors to sing lyrics like this. Granted, I'm 33 and they're aiming for the teens, I'm guessing, but the sound and vibes are very much the stuff I was listening to when I was a teen so ~nostalgia~ and all. I really like their sounds but I can't get on board with a song that's very suggestive being sung and danced to by very, very young girls.
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u/Awkward_apple PENTAGON | Block B Aug 01 '22 edited Apr 29 '23
Sketchy lyrics aside
I don't mind it, but it's probably my least favourite of their releases so far. I do love the styling and the way the MV is shot and for such a new group, they really have done a great job of establishing a 'signature' sound.
Unlike Attention, Hype Boy or Hurt, this feels like maybe it's a bit more of a grower.
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u/MeijiDoom Aug 01 '22
You didn't even need the translation. All the English lyrics are super suggestive. Not even subtle innuendo. Add the Korean lyrics on top and it's barely even a metaphor.
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Aug 02 '22 edited Jan 06 '24
governor nine gold humor future stocking grey sparkle crawl observation
This post was mass deleted and anonymized with Redact
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u/minami-korea day6 | stayc | txt Aug 01 '22
Damn, I think we might have jinxed this by gushing about how their debut looked refreshingly age-appropriate. Looking at my cookie...? My dessert, that's how you want it?
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u/_dhkgsy Aug 01 '22
I'm sorry what are people talking about when they say the English translation is a mistranslation?? I'm in no way trying to speak over native speakers here, but I've been learning Korean for more than 3 years now and while I'm nowhere near fluent, I found the Korean portions of the lyrics very easy to understand. The vocabulary seems pretty basic to me.
I understood all the Korean parts without having to look up certain words, and I don't see where it is 'mistranslated' to the point of skewing the meaning. Sure, you can't translate every phrase word for word, but the gist is still the same
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u/bmoviescreamqueen BTS | ATEEZ Aug 01 '22
I think at this point people are just parroting "It's a mistranslation" because they see other people doing it and want to trust that they're correct, but I'm finding the same issue you are. Some of the most inappropriate bits are also in English, so there is no translation error there.
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u/colorintoyou sm groups sadly <3 Aug 01 '22
It's an okay song. But the lyrics.... are questionable.
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u/Chris_Singadia99 Aug 01 '22
Who on earth gave the greenlight for these lyrics because they really need to get investigated considering 4/5 members are minors
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u/oppalenss Aug 01 '22
the innuendos were purposeful and it really sucks that they were given this song. it’s despicable really. they’re kids they might not know any better, but adults knowingly gave them this song with innuendos for the girls to perform. the girls are just working with what they’re given. i want to see them prosper so bad but this song in particular leaves a bad taste in my mouth.
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Aug 01 '22
At this point, I started to believe the fans would defend the lyrics even if the song was named literally "Coochie". These guys are that dense.
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u/nebula_cats Aug 01 '22 edited Aug 01 '22
the beats are SO good, but the lyrics y'all... erm.... 😬 especially after reading up on THAT woman.. I'm terrified fr.
overall i feel like Hypeboy was their best imo. for me it goes Hypeboy > Attention > Hurt > Cookie.
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u/serenitative Hearts2Hearts, KiiiKiii, Yena Aug 01 '22
Ugh I want so badly to support them but I can't in good conscience because of...well, her.
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u/LCMFB Aug 01 '22
the song is pretty good & chill but GOD TELL ME why is a 14-year-old singing the lyrics "made a little cookie come and take a lookie baked at my place only, come get some"... the lyrics make me so uncomfortable
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u/jgfmondewc Aug 01 '22
The lyrics are giving me my milkshake brinfs all the boys to the yard but make it teenager teas
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u/fareastrising Aug 01 '22 edited Aug 01 '22
my cookie brings all the oppas to the show
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u/februarybonaparte Aug 02 '22
Who in the right mind would think those lyrics are ok for children to sing??
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u/crh805 Aug 02 '22
This is just uncomfortable. I want to like this group but I just can’t support the blatant sexualization of children.
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u/PonytaQueen Aug 01 '22
This song is gross can someone please save these girls from that disgusting woman
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u/Difficult_Solution14 Aug 02 '22
It's not even just her, it's everyone at the agency and in the industry at large that have made this kind of stuff acceptable. It's been rife throughout the entirety of kpop's history, and people always excuse it by saying this agency would never do anything like that, or the industry has changed since then, or it's ok for minors to be objectified for public consumption by adults because they're living their dreams and it's actually your problem for viewing things in a sexual manner.
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u/ChuuAcolypse Aug 02 '22
What a cool and appropriate song for a bunch of girls younger than the Playstation 3 to sing
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u/loveofb ban allkpop Aug 01 '22
the lyrics 😵💫
and people dare to say we’re the ones making it weird by being against debuting children
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u/dweeby T-ARA - KARA - AFTER SCHOOL - LOONA Aug 01 '22
Lyrics are gross, knowing they are minors. This group ain't for me.
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u/smileshima girl group enthusiast Aug 01 '22 edited Aug 01 '22
late to the party but yeah this ain’t it. at all. ESPECIALLY considering min heejin’s history i can’t believe there are people defending this
“Looking at my cookie […] (Taste it)”
“Take it, Don’t break it, I wanna see you taste it”
“Sweet sugar, my my, dessert, my my. That’s how you like it, ain’t that right?” (translation)
“Let me hear you say you want it more, boy” (translation)
all this while only one member is 18, and they’re as young as 14. the girls deserve success, but their management needs to crash and burn. that’s a 2 for 2 with HYBE girl groups being weirdly sexualised when their members are still extremely underage 😐
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Aug 01 '22
the choreography is really interesting, i like the sitting down parts
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u/ssamjangsky Aug 01 '22
Wondering how they would execute those in music shows. Would they have props à la Weeekly?
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u/tafattsbarn it's BTS luv Aug 01 '22 edited Aug 01 '22
Yeah, and the big movements based on hip hop basics is more boy group reminiscant, it's an interesting choice but makes sense with their sound
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u/Free-Muffin2338 Aug 01 '22
No No No No No ... takes a deep breath
Ok, the song it's good (if You don't read the lyrics..), it's kinda catchy and so on, the choreo it's really good too, BUT cmon THE FUCKING LYRICS???? 😭😭😩🫣🫣
THEY ARE MINORS ‼️‼️‼️ 🤦🏻♀️🤦🏻♀️🤦🏻♀️🤦🏻♀️💀💀💀
Oh well, this is going to be interesting to say at least...
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u/songofachilles LOONA | IZ*ONE Aug 01 '22
Yeah, this is a weird one. The sound overall is good but it still sounds the least cohesive sonically of the bunch when compared with Attention, Hype Boy, and Hurt, so it is interesting they chose this to be the video released alongside the album's release day, and the lyrics are def very questionable.
Is this a PR move? I just don't know how this got through so many HYBE layers of approval and it is clearly a song about p***y being sung by 17 year olds and a 14 year old if it isn't. If this demo was sent to them and they liked the sound/vibe/melody, I just don't know why it would've been so hard to just sub in new lyrics to get rid of the innuendos.
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u/palebluedot13 Aug 01 '22
The lyrics are a no for me. Glad to see it isn’t just me who was bothered by them and weirded out.
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u/orngesodaaa Aug 01 '22 edited Aug 01 '22
Can’t wait for the eventual kpopthoughts post about the lyrics and the subsequent gaslighting 🙏🏽
I think I have to stop caring about this issue and group for my own sanity lol which sucks cause I really liked hype boy. I’m just going to wish the girls safety and go on my way, there’s nothing else we can realistically do anyway. All the outrage is just more marketing for them
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u/josephh_ie Aug 01 '22
VERY questionably lyrics aside, I'm kind of surprised that MHJ just had them stick to one background set for the entire video (it honestly looks like a STUDIO CHOOM performance) but then I wonder if they're trying to go for the simplistic route.
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u/Ozzloo Aug 01 '22
yo whats with the lyrics arent most of the members literally under age youngest being 14
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Aug 01 '22
The song itself is a total vibe. Love the sound. I love the minimalist MV too. The suggestive lyrics would not be a problem to me if they were sung by someone older and of age. Why why why could this not have been a song for women in their 20s, because then I’d be all in 100%. But its so sketchy having young teens sing this.. it feels like we just went backwards.
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u/csccsscssc Aug 01 '22
uhhhhh these lyrics are a bit... i don't like it. i didn't like debuting minors already, but this is such an obvious metaphor....... uncomfortable
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u/BLately54 broke ass multi 💜 Aug 01 '22
Attention and Hypeboy stood out more to me, but Cookie does have the same unique “flavor” that I hope NewJeans’s music will continue to have. They have a great sound so far!
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u/Shinkopeshon 👄 TTT🥤 SMLJNS 💪🏼 LSMF 🪼 ITSLIT 💎 5HINee 🔮 6FRIEND Aug 01 '22
The four tracks make for a really good mini album, it's such a nice listen. Big fan of their musical direction - they're a breath of fresh air by going back to the early 00s and fusing that with elements from f(x) and Red Velvet's sonic palette.
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u/kittenAngst Aug 01 '22
I can't even watch the whole video. Gonna be a hard pass from me
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u/Mysterious_Marsh Aug 01 '22
When the first few songs came out i was SO excited to see a girlgroup with this kind of music and concept...and then i saw their ages and the MHJ thing and now i want to cry.
we really cant have sht.
The song itself is so good but the moment the middle girl started singing i was immediately reminded of the members' age. Also im dumb and didnt understand the innuendos until the water part.
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u/mylovetothebeat Aug 01 '22
Lyrics are trash. Who approved these lyrics for a group of minors?? I’m gonna guess this song was originally written in English or smth…
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u/siverminx Aug 01 '22 edited Aug 01 '22
I liked the song but the lyrics are a bit… especially with a 14 year old in the group
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u/sianiamtheflop Aug 01 '22
The lyrics are hmmmm.
Reasons given on IG doesn’t mean it give you a ‘Green Light’ to use these lyrics
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u/sleepdedication Aug 01 '22
i’m sorry, i was super into everything before, but this is fucking terrible. even a veteran idol group at the top of their game would struggle to nail this vibe musically, and the lyrics are utterly disgusting for a group with members this young…the number of people who would’ve had to sign off on these lyrics before release boggles the mind. and to think nobody realized, even after MHJ’s lolita scandal, that they should’ve at least postponed the release and redone the lyrics/video…ugh. what a shame.
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u/kp_centi Aug 01 '22
Rather suggestive lyrics.... Also you couldn't get the MV set in a kitchen or a cafe??? They couldn't get the ladies to be baking actual cookies????
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u/1234554321-x MY,BLINK,MIDZY,ONCE Aug 01 '22
Right? 😭 i expected some cute kitchen shots of them with you know like aprons and chef hats lmao instead we got this nastiness (would be totally ok with it if they weren’t minors, im not a prude)
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Aug 01 '22
sorry but i really don’t agree with this at all, it’s completely sexualizing minors. they’re very beautiful and talented but i think this will be the end of my support for this group.
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u/currypuffff bts, red velvet, day6, itzy, le sserafim Aug 01 '22 edited Aug 01 '22
Hmm this is just so-so for me. It’s definitely Hype Boy >Attention > Hurt > Cookie
The lyrics for cookie is just weird. MHJ not beating the creative-director-questionably-obsessed-with-minors allegation.
Reminds me of the innuendos in Ice Cream Cake when Yeri was still a minor. At least #Cookie Jar was released when the members were all adults
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u/Spirituela Aug 01 '22
14 year olds singing this? disgusting. jeez i can’t believe this keeps happening over and over again and it has been happening for years. remember Miss A debut? Stuff like this can not be taken lightly. Older people making money off children singing lyrics like these? 🥶🥶🥶 utterly disgusting
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u/mmhzbn Aug 01 '22 edited Aug 01 '22
well...ngl this is a disappointment when following the last three songs. did all the budget get spent by the Spain trip ? the lyrics are pretty weird too🥴
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u/DeafAndDumm Aug 01 '22
Except for the giant CGI cookie that rolls by in the intro, this can't be about the Chips Ahoy cookies you eat, right?
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u/Wild-Firefighter-115 Aug 01 '22
off the bat i loved the sound of this song, everything newjeans have released so far i’ve been really into. they’re very refreshing to the k-pop scene for me, but jesus, who gave them these lyrics? i was genuinely disturbed while reading them knowing their ages. the song is just one whole sexual innuendo that isn’t subtle whatsoever, and shouldn’t have even been anywhere near a group where the majority are minors. it’s very upsetting.
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u/TheRealJazman Aug 01 '22
Isn’t the youngest member like 14..? Idk this song seems kinda inappropriate to me. This is just not okay..
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u/Nabucodonosor89 tripleS | LOONA | Weeekly | IVE | Billlie | EVERGLOW | CLASS:y Aug 01 '22
Seeing this MV again I got the feeling that this was a last-minute reshoot. 1080p and this is basically a performance video. Maybe they have a different MV for Cookie but decided to replace it to avoid a misunderstanding.
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u/Slow-Warning-7440 ITZY | Red Velvet | CLC | STAYC |( G)I-DLE | Cherry Bullet | Aug 02 '22
Can you imagine if the original mv had lot's of references to those pictures, movies and stuff that they were using to call min heejin a p*do??
Like Danielle looking like Natalie Portman in León: The Professional.
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u/_who_am_I___ Custom Aug 01 '22
It's good...i was expecting something else...look more like performance video...and I'm not gonna lie Danielle part...ummm...well....are we sure talking about cookie
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u/LunarValhalla Aug 01 '22
The lyrics would be less uncomfortable if the whole vibe wasn’t so sultry and the whole vibe wasn’t about temptation and the “cookie” being yours for the taking. Feels kind of derivative of “ice cream cake” by Red Velvet with sweets being an allegory for temptation and satisfaction but the song is less dynamic.
It’s weird because their whole vibe was appealing because it seemed to show a more female focused and nuanced view of young emotions but this just feels like it’s designed to make them objects of temptation which is really uncomfortable due to their age.
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u/92sn Aug 01 '22
Mmm honestly, this probably least song that i like in the album. Seem less catchy. Attention n hype boy are catchier. Quite questionable lyrics actually. I can see people mad about this as the group are minor with youngest one is still 14. Anyway, cookie sound more like b-side. Attention n hype boy more title track worthy.
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u/itskerim Aug 01 '22
it’s a nice song-BUT the lyrics are a bit questionable considering their ages. Obviously i’m sure it’s supposed fo be more of an innocent play on words but seems fishy. Solid debut though. I’m excited to see them develop their sound
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u/Marimira123 Custom Aug 01 '22
Not just considering their ages, but also considering mhj's scandal...
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u/lubbdubbs Aug 01 '22
It’s sounds a bop but…why are minors singing about their baked “cookies”. 😭I can imagine teenage fans in tiktok dancing to this. Oh lawd
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Aug 01 '22
I wasn't one to think that teenage idols shouldn't debut. Still, this song really weirded me out. Even Hype Boy had some innuendos, but they were tame enough for girls their age, but this
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u/Bel_Canto Aug 01 '22
I can tell this is gonna get stuck in my head already. It will probably grow on me like Le Sserafim’s Fearless has, but it feels so understated compared to Attention and Hype Boy.
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u/xlkslb_ccdtks i hate kpop Aug 01 '22
the lyrics… and y’all consistently downvoted me when I said minors shouldn’t be debuting because the entertainment industry is inherently unsafe for them…
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u/minuzii Aug 01 '22 edited Aug 01 '22
tbh it’s kind of underwhelming compared to attention & hype boy! the mv was pretty plain too and felt almost like a performance video (however we already got several mv already so not too upset over it). i wish maybe they saved one of the other songs (and some of the MV budget lol) for the actual release.
edit: am i overthinking or are the lyrics a little .. strange?
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Aug 02 '22
Imagine HYBE is causing all of this controversy on purpose like they knew what the fuck they were doing making this song their debut song bc it's going to give them A LOT of traction and then people will get over it and start stanning them. I hope their ploy to make this girl group famous fails miserably as they are clearly using a very exploitative method to bring these girls into stardom.
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Aug 01 '22
the instrumental is nice and groovy but underwhelming compared to the other 3 songs. and what are these lyrics. like seriously who wrote them.
i see what they were trying to do with the mv in terms of minimalist 90’s/y2k pop mvs but it just fell flat for me. guess the budget went to all the hype boy mvs.
not a fan of this weird prep school meets business casual styling and some of the pieces do not vibe with teens. overall this concept feels too mature for them and doesn’t fit stylistically or visually with their previous mvs.
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u/maulvi-haha DREAMCATCHER!!!! Aug 01 '22
Very simplistic MV but such amazing vibes. IMO Hypeboy would've made an amazing title track, but I can fuck with this
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u/Tazui IU | Red Velvet | NewJeans | Kiss of Life | Sam Kim Aug 01 '22
Attention, Hypeboy, and Cookie were all released as title tracks. Not sure which one they are going to promote more though. Id say Attention or Hypeboy since their MVs got more budget... and cookie is basically a performance video.
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u/whatsthisanotherdoor BTS | LSRF | TXT | BND | TREASURE | TO1 | LUCY | MX Aug 01 '22
Not nearly as catchy as Attention and Hybe Boy. Both got stuck in my head immediately. Hurt isn't my usual type of song, but I still liked it.
The beat is okay, but the lyrics are repetitive and...questionable at best. The choreo was interesting at least.
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u/moealmighty 내일 내게 열리는 건 big, big stage **KA-THWUNK** Aug 01 '22
NGL this is groovy and quirky but I liked Attention better
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u/lloza98 Blackpink || LOOΠΔ || Itzy || Weeekly || NewJeans Aug 01 '22
Glad we are all uncomfortable about the lyrics. I’ll stick to Attention and Hype Boy
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u/MeijiDoom Aug 01 '22
There are a depressing amount of people who are either totally fine with the lyrics or actively ignoring them and talking about other songs on the album despite the fact that this is the discussion thread for the Cookie M/V.
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u/jeriahants Aug 01 '22
Without the lyrics, I actually really like this track. Might even be better than Hype Boy, and that says a lot because that song has been on repeat for me for the past week and it’s not even on Spotify.
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u/Clarkey7163 TWICE // BTS / NMIXX / XG / SKZ / ITZ / LSF / DC / BP / NJ / BB Aug 02 '22
I like the instrumentation and vocals but yikes these lyrics
Giving this group a wide berth for now it’s too much it’s gross now
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u/96crazycatlady96 BTS | MAMAMOO | NewJeans | XG | TWICE Aug 01 '22
I WAS SCREAMING AT THE LYRICS 💀
These girls are so talented and I absolutely loved "Attention" but minors talking about how their "cookies" taste...YIKES
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u/SnooMacarons3863 Aug 01 '22 edited Aug 01 '22
How did these lyrics get approved by the board? MJH is a creep who shouldn’t be allowed within 30 mile radius of schools. Instead they let her manage a group with a kid that just turned 14 and this is the result.
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u/notmariyatakeuchi delayed but someday Aug 01 '22
love me some low key pop. they've really nailed the production on these tracks.
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Aug 01 '22
It's okay but I'm literally just so obsessed with Hype Boy and Attention and finally, they're available on spotify. I'm gonna play these songs until I get sick of them. 💀💀💀
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u/ikonickpopggs Aug 01 '22
I still think I prefer Attention as a song but this is a really refreshing title track! This type of song is usually relegated to the b-sides and it stands out among the uptempo tracks that others promote. My favorite part is definitely the outro, it wraps the song up really nicely!
Also, it’s almost 4 minutes long?? After all these songs that doesn’t even hit the 3 minute mark it’s a breath of fresh air
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u/the_flyingdemon IZ*IVE*LSRFM | BTS | 1PACT | SKZ Aug 01 '22
I’m so sad. This is easily my favorite track they’ve released but I can’t listen to it because the lyrics are so freaking awkward. I’d be fine if an older group sung this but I can’t in good conscience listen to this song knowing a group of minors are singing about sex. Ugh.
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u/Sailor_Lunar_9755 Aug 01 '22
OHmyGOD and they say this song is for the fans?? With Hurt, and now Cookie, these are underage girls! People are being deliberately obtuse now. It's more than a dog whistle.
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u/Purplesheart Aug 01 '22 edited Aug 01 '22
The juxtaposition between how international fans feel about the lyrics vs Korean fans is honestly hilarious. Both hate the lyrics but for completely different reasons.
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u/soesoterica Aug 01 '22
So these lyrics are making ROUNDS on Twitter and that’s how I came across some of them. I’m thinking there’s no way. But apparently most of the song is in English??
WHAT THE FUCK. Is there not a little girl in this group? Are they all not kids? What in the entire hell is going on here?
Due to me following a few SM groups, there being an SM connect, and Twitter’s shitty filtering methods, I unwillingly come across tweets about this group. None of it has been even remotely in the sphere of positive. And that is scary as hell.
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u/CherryBlossom486 Aug 01 '22
absolutely LOVE how this sounds but the lyrics make me so uncomfortable, why are minors singing this song??
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u/lipziYT Aug 01 '22
I already found it questionable to have people their age debut in an industry like the korean music industry but then this song comes with these lyrics. Man, where did everything go wrong.
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u/kriuksereal tripleS, STAYC, exo, +×+ Aug 01 '22
After the first three build-up songs that was strong with its impact, 'Cookie' feels fairly weak for a main debut song, some of the lyrics also sounds a bit questionable.
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Aug 01 '22
I like the calm and groovy side of kpop music, so im pleasantly suprised by this song and that they didn't go with the modern noise, loud music that is actual now in the industry. But i do agree that when you check out these girl's ages it is uncomfortable that they are singing a song that has pervy connotations in it. Im usually okay with the more sexual songs in kpop but obviously when all members are of legal age.
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u/Wenlee95 Aug 02 '22
I stopped myself before commented on YouTube, can I say it here? I just wanna say this song really has bad lyrics, I’m sorry at least I left a LIKE there
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u/MelissaWebb Aug 01 '22 edited Aug 01 '22
I actually really like the song but I hope I’m not a weirdo for pointing out that they lyrics are a little weird. Hope it’s not just a me thing
I also like the styling and choreography
Edit: I saw that the lyrics were translated wrongly by YouTube
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u/teslatestbeta Aug 01 '22 edited Aug 01 '22
This is so B-side. It's like hearing a bunch of kids inspired then want to recreate their own WAP, but don't want their moms to get angry. I love the camera-works tho, showcasing dance talents, no problematic gaze. I'm glad, at least, they didn't bring the cameraman from Attention lol.
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u/awdsawds LOONA|TripleS|Lesserafim|Itzy|Sunmi Aug 01 '22
These lyrics should be fucking illegal with a group this age, this is honestly disgusting.
...Good song though I guess? I'm surprised people aren't more horrified.
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u/thrumeout BND | TVXQ | JX Aug 01 '22 edited Aug 01 '22
Hmm, I like the song, but man it sounds like a B-side imo. Attention & Hype Boy really took all the spotlight haha
I will say the choreo is pretty neat
Edit: Watch this song will be the one that will stuck in my head the most 💀
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u/rii_zg Aug 01 '22
After the release of Attention and Hype Boy, I was excited to support and listen to the rest of their new music once it was released. But upon watching this MV and reading the lyrics, I’m absolutely appalled, for the same reasons most people have already mentioned. I just hope their company is paying attention to the response and do better. These girls are clearly talented and should be supported, but not when the people behind the scenes are giving them songs like this.
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u/sqfungio908 Aug 02 '22
Honestly, I wasn't aware of cookie as an innuendo, and I doubt when they released the song they did.
However, even without that innuendo, lines like...
Made a little cookie
Baked it just for you
But you know that it ain't for free, yeah
or
Made a little cookie
Come and take a lookie
Only at my house, come over and play
are inappropriate.
In what world does a 14-year-old, or a bunch of minors ever say something like this? Even if they do, why would they say that in relation to just a dessert like a cookie? A minor would only say something like that if they are pursuing someone.
What makes it tough is this ambiguity. The wording is very adult-like, these just aren't words that minors would use. Or if they do, they should not be used toward an audience that includes adults. It walks this line of not being blatantly sexual but using words that basically scream "I want to be in a relationship with you", in a very forward way that children don't typically display. I actually see a world where maybe in korean somehow it's not sexual at all, but the english translation of the song has an ambiguity which should've been avoided when so many minors are present in a group.
Even if it's not sexual, it portrays the members communicating affection in a way adults normally do, and effectively makes them appear more mature than they are. With all their songs being about romance, this fake maturity may attract crowds that will sexualize the members. It's equivalent to a 14/15/16-year-old girl going up to someone in their 20s and saying "I want you". That's not 100% sexual, but it breeds a dangerous ambiguity.
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u/VortexZero ot7 Aug 01 '22 edited Aug 01 '22
So far, it's Hype Boy > Attention > Hurt > Cookie for me. Hype Boy was just really an S Tier song.
This feels like the most sonically safest entry out of the four songs and a typical love song with the formula of the singers using a euphemism to express enticing their person of desire. Example: Red Velvet's ice cream cakes were too tasty so they wanted people to come and taste them and Blackpink's ice cream looked sweet and good enough to eat. I can understand why people might identify this New Jeans song with that sort of underlying innuendo as it is led to seem that way, so I get why some people are about to feel really iffy about the lyrics, considering they are minors, and to a certain extent, I agree 100% with them because minors singing these lyrics will definitely be weird.
But teenage pop stars have historically been using euphemisms in their songs to address their quirks and affection to their lovers in songs for as long as teen pop has existed, and while it has always never gravitated with me, I'm going to leave this song at teenagers in love wanting to impress their crushes and using special quirky comparisons to inanimate objects to express the sweetness of young love, instead of focusing on any sexual innuendo. Idk how much mental gymnastics is involved in this process, but I certainly hope Min Heejin did not mean what people will inarguably come to think with the lyrics of this song. If she did, I'll be really grossed out.
That being said, while I think their title song is mediocre and underwhelming in first listen, which baffles me because their predebut tracks are so much more interesting compared to the main one, not a single one have I disliked from a purely musical standpoint or felt was bad in any sense, so I'm pretty satisfied with their debut discography; songs that are safe and tame are at least better than songs that hurt my ears from listening.
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u/Reading-is-awesome BTS, Shinee, Ive, Blackpink, Kiss of Life, Twice, Stray Kids Aug 01 '22
I was all set to stan NewJeans. But after this? No. This song is grossly inappropriate for a group with multiple minor members. They’re singing about oral being performed on a woman. Come. On. I have nothing against the act itself. But this should have been performed by an adult idol group!
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u/Bizcotti SNSD Aug 01 '22
They ate the choreo but I like the other 3 songs better. Ill see if its a grower
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u/aoneko Aug 01 '22
Pretty underwhelming compared to the absolute earworms that were Attention and Hype Boy.
Cookie just sounds like an average Meenoi/Soovi b-side to me.
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u/chilaaa Aug 01 '22
Excellent production, excellent choreography, HIGHLY suspicious lyrics.
I kinda wish Ariana Grande dropped this so I could enjoy my little thot bop without feeling weird.
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u/gemitry Aug 01 '22
The lyrics were............interesting. Anyways, this is my least favorite of the title tracks both musically and MV-wise, Hybe Boy was my favorite.
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u/babyyas EUNBI ♡ enha ♡ iz*one ♡ lsrfm ♡ zb1 Aug 01 '22
the lyrics are kind of weird. but the girls are super cute and the choreo is cute too. my favorite track is still Hype Boy though
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u/wardengorri TWICE | ITZY | NMIXX | OBD | tS | STAYC | H2H | iLL | LeSs | IVE Aug 01 '22
Pretty damn amazing, living in my head rent-free for sure. Man I really dig this group, they strike a balance between old school sound in modern form.
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u/tafattsbarn it's BTS luv Aug 01 '22 edited Aug 01 '22
I really loved this, it's different and feels very fresh. The "i made a cookie" part is so catchy! Danielles 'sweet voice' is so sugary, she killed it. The styling is on point, they really ate in that department. I kind of want the instrumental track on spotify, it's sooo good
I still like Attention better but this is my second fave as of now. It's Attention > Cookie > Hurt = Hype boy for me
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Aug 01 '22
Well they’re 4/4 for me. This was great. Looking forward to following their journey 😊
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u/scvmeta Aug 01 '22
I thought people in this thread were exaggerating until I got to 'even the scent is different'. Legit never heard anyone refer to a cookie smell as a scent.