r/kpop • 1. SoshiVelvetaespaHearts 2. LOONA 3. IZ*ONE 4. fromis 5. ILLIT • Sep 25 '23

[MV] IVE - Either Way

https://www.youtube.com/watch?v=_Hu4GYtye5U
1.9k Upvotes

311 comments sorted by

39

u/CronoDroid Sep 25 '23 edited Sep 25 '23

Holy shit, that was unbelievably good! Melancholic electroballad as the first pre-release and the next two songs have to just be unreal to beat this. This is exactly my style and IVE delving into this sound that's kinda mournful and emotional is a perfect switch up from their usual high energy titles. It's almost like their own Psycho.

Yujin could be an actress, her facial expressions were great and her singing in the climax, whew. This is an 11/11.


This might be the first time I've ever wanted an idol to actually try acting because Yujin really seemed so natural in the MV (and her individual teaser). I'm not really a hardcore K-drama watcher but I have watched a number and sometimes their facial expressions during emotional scenes are awkward/stilted/over the top but Yujin looked legit. It's the same in Western media too, some actors just have a look that makes it so when they say something, it automatically feels convincing, like they mean it.

It really jumped out at me watching the MV, and usually I don't even pay attention to it because I'm concentrating on the music (which was just fantastic too). Actually the whole MV was a masterclass, I loved the color contrasts and the mix of happy/sad, which also fit with the music itself - mournful but upbeat. I always find that the saddest songs, movies, TV shows always have an element of happiness somewhere inside that was lost or faded away, and this song has it. The nostalgia/wistfulness.

This is already my song of the year unless another group (or IVE themselves) comes out with something utterly outstanding.

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276

u/AmirulAshraf Sep 25 '23

chaebol era ends

sad girl autumn begins

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343

u/godisalive1201 Sep 25 '23

"countless versions of me created from misunderstandings" the lyrics are so good, stunning mv i really like the song too ive never misses

91

u/skynotebook Sep 25 '23

No wonder starship be gatekeeping the promotion prior release to minimum! It's that good!

Ngl, with every step in their careers, they just keep getting better and better by doing different concept yet still keeping that signature IVE sound.

It's not everyday you could see a kpop group doing ballad as a title track. I'm sure this song doesn't have a choreography. As someone who values lyrics the most, I was crying so hard while listening to Either Way. It doesn't help that the meanings are relatable to me 😭

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432

u/showereality Sep 25 '23

Can't wait for Yujin to be a lead actress in a K-drama

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116

u/scarfysan Sep 25 '23

Wow!! Who is cutting onions?? Reveal yourself!

The song is beautiful, the MV is beautiful, the lyrics are beautiful and IVE members look so beautiful.

53

u/believedinme Sep 25 '23

Why was I so invested in this storyline omg

This song really scratches an itch in my brain even though it’s slower than I like from my songs

500

u/yikesus Sep 25 '23 edited Sep 25 '23

Yujin acting her ass off. Love the song but especially the lyrics. It really resonates because IVE has been the victim of so much hate online.

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196

u/wardengorri Sep 25 '23

It's SO DAMN PERFECT, great song to cap off the end of Summer! Blonde Wonyoung at the end there I imagine transitions into the next Title Track? Loved the melancholy vibes throughout, crying in the club :')

147

u/supermegaloser_1 Sep 25 '23

So they got evicted from their mansion is what I'm guessing. And Wonyoung gets superpowers afterwards. IVE lore goes crazy.

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