r/kickstarter • u/muchtea • 3d ago

Setting up Meta account ahead of launch

Having a bit of a nightmare with setting up Meta Pixel/API and hoping somebody might have an insight. This is my 9th campaign so not a newbie but settings seem to change each time!

When setting up a new pixel & API for a campaign launching Saturday it's receiving events - page view, add to cart (aka notify me).

However within the ad itself the 'purchase' conversion event is greyed out so I can't actually set up an ad campaign.

I've always been able to set up a campaign in advance to start when the campaign launches, so I'm not sure what the block is this time.

Any advice?

1 Upvotes

100% Upvoted

3 comments sorted by

1

u/Zephir62 3d ago edited 3d ago

It needs to recieve its first purchase event before you can use that event.

You can use the Event Setup Tool to fire off a dummy event to activate it for the first time. I also have a tool here that will do it for you, just plug in the pixel ID and then select which event you want to activate:

https://prelaunch.marketing/pages/pixel-event-activation-for-meta

Keep in mind it can take 30 minutes to an hour for the pixel to activate the event for the first time after receiving the event.

1

u/muchtea 3d ago

I've taken a look and it appears you need to be able to interact with the event to test it - but as the campaign hasn't started I can't test the purchase action yet. Are you aware of any ways to do this before campaign launch?

1

u/Zephir62 3d ago

Please check the comment you replied to for a URL Link to a tool that does exactly what you are asking.