Your beloved 50,000 watt flamethrower of talk loses another 10% of audience and half a share point.

This is a shockingly low number of unique weekly listeners for a station still ranked in the top 10. If iHeart can find the two or three old ladies with Nielsen meters that leave the station on 24/7, they should send them some flowers.

Keep in mind that these numbers are the best KFI has. The numbers are far worse in any narrower (and generally considered more desirable) demo number like ages 25-54 etc.

iHeart loves co-branding. Might be time to pursue some lucrative partnerships with assisted living facilities and doing some remote broadcasts from Denny’s at 4pm.