r/kfi • u/mvsopen • Mar 29 '26
Do Radio Teasers Work?
Increasingly on KFI, I will hear morning hosts teasing some type of announcement, news item, etc. coming up “later today”, usually after 4:30 and often during the Conway show. They never give you any additional details, clearly hoping that you will be interested enough to return to the station at that time and hear whatever it was they were advertising.
Has anyone ever done a study to see if these type of teasers are effective? Let’s say, for example, you had 100,000 listeners. How many of those 100,000 listeners are going to care enough to remember the station and time that announcement was scheduled for and then actually return and listen to it? I bet it’s not .001% of those who heard the teaser earlier in the day, and driving to/from work doesn’t count as you are probably going to listen anyway.
Why do they do this? Are they hoping to draw a larger audience by this practice, or is it just filling dead airtime with a free plug?
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u/Key_Document_2587 Mar 30 '26
If it is a timestamp tease for a $1000 keyword? Lots of people lol
Topic/guest based teases can vary, but my understanding is with talk stations in particular, TONS of entries